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Why cant you just keep it simple and send it as a combination of both the name and the business like Joe Bloggs (ABC Construction Ltd). This helps establish the personal connection of who is doing the messaging and also helps establish the authenticity of where the email is coming from (from which business)


The difference between the symbols as UI element is that, from the perspective of the system, "?" is passive, and "i" is active: With the "?", the system offers the information to the user, that he needs when he has a question. With the "i", the system offers the additional information to the user, that may be useful even when he does not have a question. ...


The convention is that the question mark indicates extensive help is available, provides an interface for someone having a problem to click, and implies that a more sophisticated means of resolving the problem is being offered. The (i) indicates only that some additional explanatory information is available, but not an extensive help system. Think of an ...

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