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The only reference to research which I found was on the site usability.gov which did some research on optimal url names for government organization. To quote the article When the General Services Administration (GSA) changed the names of the U.S. government's official Web portals from FirstGov.gov to USA.gov and FirstGov en espaƱol.gov to ...


3

The label isn't necessary, and in fact if it's spelled in a language the user is not familiar with they can't even find it. Keep in mind that the primary use case for a language picker is to allow people who can not read the currently displayed language to pick a language they can read. The picker needs to be self-explanatory for someone who can not read the ...



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