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The question is valid, but it has somewhat of a 'backwards' scent. Normally, you conduct a research (eg, card sorting) with some research goal in mind. The goal will account for the various personas. In other words, you recruit participants based on the fit criteria defined by the research goal which accounts for personas. Consider for example a site (or ...


Many of the online cardsorting application allow you to provide some questions that you can use to segment the users into different demographics, or allow you to pre-select responders based on demographics. So it is always standard practice for me to group users for the analysis rather than only relying on the overall results. However, it may not always be ...

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