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About this topic I'd suggest you read "Designing with the mind in mind" by Jeff Johnson. It's a must-have book and Johnson dedicates chapter 7 to how memory works. In particular, he distinguishes between: Working memory (a.k.a. short-term memory) - "which covers situations in which information is retained for intervals ranging from a fraction of a second ...


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Very Interesting question While I haven't found any specific proof on how long users retain or remember content after going through an user flow, the thing to note is that users are more like to understand or remember an interaction if the interaction or flow is as per the expected mental model. To quote this article Mental models are broader ...



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