New answers tagged memory
There is no memory or differences in readability between Serif and Sans-Serif font. While many studies have shown some difference, they are generally methodologically flawed. Alex Poole conducted a study on Which Are More Legible: Serif or Sans Serif Typefaces?. His conclusion: What initially seemed a neat dichotomous question of serif versus sans serif ...
Maybe an off-topic answer, but: Use sans serif for headings and UI text (such as on buttons, check boxes, menus, labels, etc.) Use serif for body text. Serifs make it easier on the eyes to flow from one letter to the next, and users will need this if what they're reading is long. This is why nearly all publications use a serif font for the main text.
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