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Look at your top 50 searching terms and their results if you have searching on your website. You might find out that people are looking for any specific information (site, product, content,...) which is important but it's hard to reach it. Or you might find out that some results are wrong. Then you can improve your this content to be easily reachable. Look ...


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Find the average screen resolution (1280x800? 1024x768?) of your visitors. Open your browser to this size and make sure that key elements are not hidden, look for CSS and other display quirks. Look at the average page load time in Site Speed. If your pages are loading slowly there is a good chance customers are abandoning the flow. In Site Content - look ...


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I would suggest the following approach: - Go talk with some real users, observe them using your product (i.e. users are confused about price of product) - Build some hypotheses about what might be improved (i.e. price is not available on the front page) - Then look for data that supports that hypothesis (i.e. users bounce once they reach the sub-page where ...



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