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1

A very comprehensive answer is called for, and delivered by DAO1. I would like to add the simple answer, which in fact is the driving principal. User interfaces should be driven by purpose. Consider the purpose of the user and stack the architecture in terms of priorities. Simplify by erradicating all non-essential elements. There is a time to read, a ...


1

I'll try to answer the more specific points at the end: effects of traffic leaks Well, any link would 'leak traffic'. So for this to be good/bad, it has to be determined if it's really a bad thing to begin with. For instance, a link to twitter. The bad side of that coin is that they link to twitter and are no longer on your site. The good side of that ...


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In addition to some great links provided by Devin, I would also like to point out this 45 minute video by Leah Buley about modern UX organization. She has discussed many important points like: Conversion rates and UX Role of UX in driving valuations of companies like Slack and AirBnB Different kinds of UX design processes and how they affect revenues, ...


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The $300 Million Button So you want a case of "so-and-so changed the button and sales went through the roof"? Well I think this is as close as you'll get, it comes with a snazzy title and all. The $300 Million Button Backstory It's hard to imagine a form that could be simpler: two fields, two buttons, and one link. Yet, it turns out this form was ...


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This question is really easy: conversion improvement is based on UX, because it's based on testing, research, analysis, auditing and deployment based on all of these techniques (between others) in which Marketing is just one of those techniques. And I have a Marketing degree, so believe me I'm not putting down marketing, just considering everything on ...


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I share the opinion, that a demonstration environment should not be ugly. Ideally, as a future customer I want to feel welcome and get to know all the features, before i consider buying anything. Alternatively, you could reset your database at specific time intervals. These intervals should be long enough to try all functions, but too short to work ...


2

When designing a site I use standard colors (blues and grays) in order that I (and the business users reviewing the site) don't become attached to the colors. However I question the wisdom of making a customer facing demo "ugly." The purpose of the demo is to have the user become comfortable with your site and WANT to use it. I have some experience ...


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1. Same B2C product with small customizations / a few additional features for B2B - Provide menu on the same page. I guess this is what you are looking for. I have also provided two other business scenarios. 2. Same product but more features/ extensive tool kit / premiere services - A link on home page that redirects to professionals/Business page ...


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The last option you mentioned "A completely separate, professional-focused website" would seem the least desirable, as it would not be very flexible/scalable in response to additional professional categories being identified in the future. A "modal" on a web site does not seem like good practice. A combination of the remainder of what you suggested may be ...



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