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5

To start with the simplest question, yes this style has a name, it's called: "Title Case". It's a traditional way of capitalizing titles, it's normally not to be used in articles (though nobody really prohibits it) - there Sentence case is the most widely used. In some regions it's considered more academic and thus could give a higher esteem to the writer. ...


3

Use a human-readable link in anything intended for print. The case sensitivity is only one part of the problem with the short URL. Besides this, it also looks like gibberish, making it hard to remember and enter. There are various ways of generating a human-readable link (presumably you found one already in the Facebook setting). Some URL shorteners ...


1

For content within your control, use sentence case consistently except for proper nouns. The reasons for this are: Not all of the content you link to will follow the same style rules, so be consistent with the content you control. Links are not always worded exactly as the target content, so there is no need for them to follow the exact formatting Titles ...



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