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The point is not about how it is written on a single line. Humans are conditioned to reading lists top to bottom or left to right. When you change the orientation, it reduces confusion if top to bottom also coincides with Left to right. For instance, if there are are three books that are Part 1, 2, 3. Our natural way of stacking them would be to keep 1 on ...


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I agree with "clockwise on right, counter-clockwise on left" approach. My hunch is that this mental mode comes to us from building signage, where text which appears on flags or banners looks more "natural" if its baseline aligns with the building wall (longer, visually dominant surface). Likewise, vertical screen edges are visually dominant surfaces in UI ...



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