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First, I'd check the assumption that your target audience is stressed. In the situation that you describe of learning something difficult, there are many emotions that your users might be feeling. They could be feeling stressed. They could be feeling resigned. They could be annoyed that they have to do something that they don't think is worthwhile. ...


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Working on something similar, we have found through analytics that an open course is primarily completed chronologically. If you tell a user they can't do something a certain way they will be discouraged. But if you allow them freedom they will by habit follow the same model that a set of rules would have imposed. Also, if content is created in a way so that ...


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This a great question. Taking into consideration the emotional journey is crucial to creating an exceptional experience. Anxiety and security are the two emotions you want to manage. These two are the big friction generators and often result in abandonment. The good news is both can be addressed in design. We can't eliminate all friction but we can work to ...



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