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Adding a tap would require extra efforts from the user. Why make user to take such steps. Scrolling is synonymous to exploring without causing the pain. Plus when I look at other Ecommerce apps, scroll is used almost everywhere. Have a look at some of these Images:


As already mentioned in the comments to your question: Go with scroll! But never forget: Most people don't like to read a lot. So, if you can, try to keep texts short and easy to read too.


Your design should be able to better capture the features of touch devices. You can use a card sorting method for the page that would showcase each product tile. Look at other shopping apps out there. There are lots of apps that keep breaking down the view in such a manner that you're constantly drilling down for more product detail. I would suggest ...

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