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It is ok to display a generic image of the product in the category page or as a primary picture. Even amazon does this. Only after the user goes into the details page will he/she get to know the available color choices and other options. As you already have a picture of the available product, it is ok to display it in the details page. This flow will work ...


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I'm assuming this are items for sale, so, what does it mean a lot? You want to make a sale, and you should not save efforts in doing so. Plus, any info that helps you close the sale is always useful. Plus, based in your description, I think you don't have a lot of info, but you have some "noise". First of all: assuming these are items for sale as mentioned ...


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I agree with Michael in that true validity of using this type of self-administered questionnaire really depends on how focused your questions are. As you've said, the research does not appear to find a clear winner with regards to the number of choices. Interpreting the data can also be done in a number of ways. Sometimes looking at mode instead of the mean ...


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There seems to be plenty of research around this particular topic, and not surprisingly it has been covered in a number of different psychology and marketing research papers (just google "optimal number of choices in a Likert scale"). Unfortunately, it is not easy to decide on what is the optimal number of choices because there are a number of different ...



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