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I would not show pricing for non-commercial customers on the page. Reasons: Those prices will be irrelevant to the vast majority of users. So it will just add unnecessary clutter and choice. The paradox of choice shows that having more choices actually makes it more difficult for users to buy, and you want to reduce, not increase purchase friction. Then ...


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The simple and nearly 'objective' answer is: Yes. Here's a example that proves the rule (reductio ad absurdum): an entire non-zoomable wiki page on a mobile screen. With that out of the way, maybe a more helpful answer starts by rephrasing your question to: Can one display too much information relative to the user's needs? As with most things ...


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I think the answer is pretty obvious, but let's address a general problem. I will refer to Edward Tufte and Leonardo da Vinci Simplicity is the ultimate form of sophistication. Leonardo da Vinci (source) Principles of Visual Data Presentation The principles of effective information design are as old as classical rhetoric. Indeed, in the ...


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What I have done for cultivating a user research 'database' is actually several things: Personas User needs roadmapping - mapping all the themes I am hearing for new features along a timeline, with cross references to specific customers User maps - I take specific goals that customers are trying to achieve and segment maybe our top customers against that ...


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Fuzzy logic No system is perfect; you're cataloging things based on layers of interpretation. I'm in the midst of defining such a process for a new team now. Every time I do this, I find myself reconsidering the format. But it gets the job done. Here's where I am at the moment. The specifics will change based on the application, but the fundamentals are ...


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Building up a database like this sounds pretty cool, and potentially very useful. The difficulty lies in understanding what the data will be used for. One way to start scoping this out would be to make a list of the top 20 questions you have about users at the beginning of any project. This will provide you a path to defining a clear list of dimensions and ...



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