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It depends on the performance you can achieve. If you can load the next batch quickly then automatically doing so might be best. If you try to auto load and it's not fast there will be a herky-jerky effect that is unpleasant. Twitter auto-loads and it does it fast. http://fastcodesign.com also autoloads and at times isn't very fast and is very irritating ...

The general rule is that if you can achieve the same result with less user interaction, you should do it. Infinite scroll is one of the clearest ways of handling this. When someone has scrolled to the bottom (or near the bottom) of the screen, it's a fair bet that their next action would be to load more or go to the next page. So is you load more ...

I learned (by experience on e-commerce website) that Infinite Scrolling with an automatic behavior is a very efficient way to major the number of item viewed by visitors (and time/visit). But you have to be very clever with the 'previous' navigation fonction to recover the exact position of your visitors when they want to return on their paths. 'Load more' ...

If your site is also to be viewed on mobile devices, you should use "Load More", in order to allow the user whether he/she would like to spend more of his data plan's bandwith. Also, this depends on the type of data you will present. For casual data, and on desktop/laptop devices, auto-scroll is ok. For business data, always use "Load more", so the user ...