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I think it depends on the time spent browsing or interacting with elements on the page. If there's only cursory involvement expected from the user, then infinite scroll would be a better choice. But if its a job site, for example, the user is expected to spend some time reading the excerpts etc, and so pagination should be preferred. Specific Examples of ...


If you are making a dating site, pagination should not be 1,2,3(as it can be boring) but load more. See, you asking for MORE. Yes, show me more. You are generating excitement in the user without revealing the number of results. For users, its always exciting, specially in the dating sites. ;-)

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