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Here's an alternative perspective on it. Not an absolute rule, but a thing to keep in mind. It depends on what the image is for. Content, or decoration? If it's a background or other design element, use progressive, so the page looks okay-ish as soon as possible. If it's an element that moves stuff around, it needs to be there ASAP so people don't ...


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+1 to DA01 If OP is referring to reduced file size as "optimized" then here are some standard practices when saving as JPEG. Don't embed color profiles. Browsers these days have better ICC profile support. Export image as sRGB Set metadata to none Set quality at 65%. More about quality settings can be found here. Ensure the file size and dimensions are in ...



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