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Both answers here are great, however I'd like to add if you're considering Usability, consider to weigh the factor of Colour Blindness as well. There's a great chrome app called Daltonize: http://www.daltonize.org/2010/05/chrome-daltonize-color-accessibility-in_13.html It's also quite useful to test contrast levels.
While the final color combination will depend on the UI design, branding specs and other considerations, the keyword is CONTRAST. and as such, you're on the right path, black on white is the maximum contrast you may look for. However, there's another consideration to keep: eye strain. Undoubtly, staring at a pure white screen for a long period of time will ...
It all depends If this is for a main page, then you can (and probably should) have this redundancy. Not because of discovery or hidden links issues or whatever, but because this is a homepage where some specific links (specially something like "Services") are the reason of the whole site/app to exist, so you give them more visibility. Now, if your link ...
You can consider a new tab for a "micro site" within your site or if there is a very direct conversion funnel you might like to try and take the user down.
Everything depends on purpose of Website. What all information or content present on website decides footer Links/Content. But am not here to just say "depends!" So presuming your friends' startup would need the website more importantly for media-marketing and is not website based startup(guessed from number of pages). Rule of thumb for UX: More ...
If the information is duplicated in the footer, it becomes redundant. So, scrap it. You're right. There's no point in showing everything twice.
I have built several UI screens like this in the past, with a table summarizing some info, but additional details and/or editable settings per row. My preferred approach is to keep the table read only, but allow the user to click/highlight a whole row at a time. Clicking this row can then populate a nearby "Details" section with all the detailed info and ...
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