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The problem with carousels is that you are not going to display an attractive or wanted item to every visitor. The percentage conversion rates probably match: A person who saw the offer and was not interested Someone who likes offers but didn't wait for the carousel to complete its cycle Someone who saw the offer, was interested, but wasn't in a position ...


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Like @JonW said, carousels are notorious for their 1-3% (or even lower) conversion or click-through-rate. In my time as UX designer at a ecommerce business, most conversion was generated by the search functionality that was displayed front and center on every page. Although carousels have are great on a design level, they save space and it's a big canvas ...



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