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The answer to this question really depends on your website architecture, your users search habits and many more factors (including: SEO, SEM campaigns, user journeys, etc). Having said that, I suggest you read this article: "Myth #17: The homepage is your most important page". Even though you "completely disagree as I think an home page is a very ...


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There is no UX "rule" or "position" as relates to background color EXCEPT in how it works with your users. There is debate and questions as to how background color and contrast affects legibility and comfort as it relates to reading a lot of text. This seems more a design issue than UX. Regardless, the UX way of answering this question is to do user ...



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