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I believe the simplest answer to the primary question is based on the following logic: If it didn't link to the home page, then where else? If it didn't link anywhere, wouldn't that be a waste? It's desirable to hyperlink anything that can logically and unambiguously be linked in the context. Therefore I would say it is no accident of ...


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The existing answers claim that it is done merely because it has become a self fulfilling standard. That may be partially true but neither are UX answers and they miss out why it is intuitive. A user often clicked on a site logo to get to your site, so it is consistent and makes perfect sense for any click on the same logo to take you back to that same ...


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If this sub-section of the website is very important and acts like a mini-site of its own, with its own sub-logo, then two logos can be linked to their own respective index pages. Main Logo - links to the Homepage of the website Secondary Logo - links to the index page of the mini-site But if you do this, then "Home" links in the menu should also link ...


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Your question contains answer in itself because of word 'Navigation' Navigation When a user views a website and wants to go to the home page there will have to be a link to the home page. If the website LOGO is not linking to the home page then the user will have to select a "home" link on the Navigation bar. Users familiar with Big Brand sites are ...


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Where was this first seen This practice dates back at least to the earliest days of image hyperlinks. For example, the Internet Archive's earliest snapshot of Yahoo's home page from October 1996 has a clickable Yahoo! logo. Why has it become an industry standard? 1. Convention Conventions are self-perpetuating. Given the ubiquity of this practice, ...


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It's become standard because everyone does it. Everyone does it because it's nice to have a 'home' link but it's not something that needs to clutter the menu, either. Hence the idea to just make the logo link to the home page. Not sure if anyone can answer where this was first seen. But I recall doing it close to 2 decades ago so I think its been around ...



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