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What you call visual elements are really just the parts that are unique to one application vs. another. The logo, color scheme, and icons are most often unique elements that have to fit into, and often determine to an extent, the style of the website.
UI elements are just building blocks that can be used and which are expected to be well known to people ...
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2 different usage patterns mentioned in the Win 8 UX navigation pattern guidelines:
Initial pattern says Back button should take you back to previously visited page and not hierarchy.
Header and Back button:
The header labels the current page and is useful for wayfinding. The Back button makes it fast to get back to where you were.
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