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A recent (2013) paper from the information visualization community looked at a related problem, namely: "What makes a visualization memorable?" They reasoned that: "knowing what makes a visualization memorable is a step towards answering higher level questions like "What makes a visualization engaging?" or "What makes a visualization effective?" ...


Funnily enough, here is an infographic on why info-graphics are successful in todays web space, with some actual statistics behind it: http://neomam.com/interactive/13reasons/ However in summary they are utilized extensively because: Infographics are simple (no danger of information overload) Infographics are visually appealing (more appealing so more ...

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