New answers tagged grammar
I think there is a clue in the name, Call To Action. In your example, the call to action for a page about an online community would be "Join our team" or "Sign up" or "Join our community" -- so the rule would be that there should be a verb and a reference back to the content of the headline and/or page. There's an excellent article by Paul Boag with 10 ...
Top 50 recent answers are included