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I don't know of any studies, but I've seen Google only use that when there is only one logical action performed on the user interaction (for example: regret a deletion, or regret sending one e-mail, etc.). You don't send many different emails when clicking "send", you only do "one deletion" when clicking "delete" (taking how their UIs are designed, for ...


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There are a few things going on here in your examples. The Windows 8 login absolutely encourages you to use a Microsoft account, yes. And, yes, the option to login without one is not prominent. But calling it "willfully buried" is a stretch — it's written in plain text on a page with very few other options or actions. There are lots of UX benefits to ...


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This is very well documented and there are bodies that deal directly with consumer protection but in (my opinion) they are yet to catch up with reality! There is of course an underlying ethical question here : Below is a quote from "evil by design": Design is about persuasion. Marketers first codified many of these persuasive behaviors in the ...



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