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They are taking the minimalist approach. By using white and grey the user gets: - less distracted with the shape and the colors - pays more attention on the content - has a good contrast = better readability Think about other colors, i.e. red, orange, pink, etc. They all tell a story or could mean things. The users will tend to "like it" or "not like it" ...


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The real answer is "It depends." For products website, it is suggested to remove the authorship of the web page. When you intend to search product, you perceived that the face-tagged post probably is not the product page. So you tend to skip over those links and go for another. Example: How Google Authorship decreased our traffic by 90% For reviews, ...


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Having the white boxes on the grey background emphasizes the boxes ever so slightly. The boxes are part of the structure of the page, and there's a balancing act between having too little (visible) structure to organize the content and too much structure to overwhelm the content. White boxes on a black background (or vice versa) would be too heavy in most ...



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