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Not mandatory. But highly recommended. Roboto was introduced and standardized by Google for supporting devices of different dpi to have readability and legibility of fonts. You can see that many apps have their own custom fonts which are either unique to their brand or to match their site. So Google cannot make it mandatory. It's highly recommended ...


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Google is using 'Material Design' to give their vast number of different services a unified look and feel – so for google designers using Roboto is mandatory because it's part of their design by definition. IMHO if you want to build a material design 'inspired' website, you are of course free to quote any design patterns as you like – so using Roboto could ...


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Fonts are a very tender problem. But!: The basic thing to remind here that the font is not everything. ( I have no online link to prove the following statements, there all from Hans Peter Willberg, a german typographer; some you can read in the book "Typolemik/Typophilie" ) Don't learn rules! Most people do this, mostly because they have bad teachers ...


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The reason for specific typographic styles (ALL CAPS, Some words Caps, etc...) with regards to heading, title, button, breadcrumbs, and other related materials is due to the mandates of the manual of style that the organization is using. As Dave references, the Chicago Manual of Style is one of the most popular reference tools as they have been around for a ...


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I researched the site with the most unique visitors to see if I could find a consistent pattern. 1. Facebook uses ALL UPPERCASE rarely in place of column header rectangles 2. Facebook capitalizes only the first letter of all the words in a field label 3. Facebook capitalizes the first letter of important words In almost all cases where a full ...



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