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Sort of, the word most people to use to describe text is Readability. Readability is the ease with which a written text can be understood by a reader. If a text is easy to read and comprehend it allows a user to spend less time reading it. It also allows the user to incur less cognitive load because it takes less thinking to process the text. So yes, ...


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I think font is one of the most crucial elements of brand identity. All best companies have signature font that you can envision just by thinking of name i.e. coca cola, knoll, chanel etc... In fact most large companies will provide you with the style guides that includes their font, and palette colors to use if you are designing something for them.


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The main potential disadvantage of this idea lies in the fact that the attitude towards this particular object (it can be product or organization) can change and the attitude towards the specific feature that was related to this object can change too. This feature can be assosiated with something negative or appaling. If we talked about politics, history ...


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First of all, it will all depend on your branded font. See how you mention "Roboto" and "Helvetica Neue, Helvetica, Arial, sans-serif" which are very similar. In that case, the answer to your question could be "no (relatively)". Now, use a branded font similar to Lobster and the answer will be a resounding "hell yeah!". You should really show a specimen of ...


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So YouTube is actually a great example of a site that does use custom fonts in their input fields. Exploring the site CSS, you can see that the search field uses Roboto, which is the custom font that Google developed. Since the method of delivering custom fonts has become so sophisticated (typically CDN), there really is no longer a reason to limit where you ...


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From a UX perspective, there is none, as long as the font is very legible. Remember, consistency is key when it comes to UX and Design.



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