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To start with the simplest question, yes this style has a name, it's called: "Title Case". It's a traditional way of capitalizing titles, it's normally not to be used in articles (though nobody really prohibits it) - there Sentence case is the most widely used. In some regions it's considered more academic and thus could give a higher esteem to the writer. ...


The name for this variation of the lowercase a is know as a single-storey (without hook) or double-storey (with hook). There are definitely more typefaces that use the double-storey and as JonW points out the most common typefaces on the web use the double-storey, so people will most likely be familiar with them. Some typefaces use the double-storey for ...


arial renders in 13px best over different desktop os's and browsers with non retina displays.


This is more a question of design and typography than UX, strictly speaking, given that UX is not really about typography. What you're talking about is readability, as opposed to legibility. Legibility depends on how easy it is to read a block of text. Legibility is affected by serifs, open counterspaces, large x-heights, line length, type size, font ...


With this little hack to google analytics, you should be able to track scroll depth to see just how far down the page visitors were scrolling. this will help to break down the content of the page in to segments. Also, Golden Ratio Typography Calculator will help you to get an idea about the font size to line-height ratio depending on the content width.


If content is engaging, people will read it. That should be enough. You can fine tune your content's copy as much as you want, but you'll need to communicate something, and depending on what you want to communicate, lengths of content blocks will vary. Think about this: an e-commerce site will probably have short blocks of content, because they'll want you ...

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