New answers tagged font
There is no memory or differences in readability between Serif and Sans-Serif font. While many studies have shown some difference, they are generally methodologically flawed. Alex Poole conducted a study on Which Are More Legible: Serif or Sans Serif Typefaces?. His conclusion: What initially seemed a neat dichotomous question of serif versus sans serif ...
Maybe an off-topic answer, but: Use sans serif for headings and UI text (such as on buttons, check boxes, menus, labels, etc.) Use serif for body text. Serifs make it easier on the eyes to flow from one letter to the next, and users will need this if what they're reading is long. This is why nearly all publications use a serif font for the main text.
The website Font in use have 3164 font identities in their collection where you can filter by Industry or by Font. It highlights the importance of picking the right font when you are building a brand as the identity of your organization. The font is also part of the design guideline organizations use to make and build and strengthen the identity. The ...
It's more than OK to use a "signature" font for a company, and in fact that's a critical piece of brand identity. There was a poster in the break room at my previous employer that outlined the design guidelines for all visual materials we produced. That included everything from internal memos, press releases, to pages on our website. It included a ...
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