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My suggestions: 1) Do what Peter said (make all styling the same apart from link) 2) Reword the link to focus to the value to the customer, or what they will accomplish, rather than focusing on what you want them to do. Just as a quick example (link shown in bold text): "Commit to our StackExchange proposal, and help us establish an Arts & Crafts ...


Firstly, the location of the signature is in what I sometimes call the 'suicide slot' - bottom right of most pages is an area people ignore (based on eye tracking heatmaps). It's partly an aesthetic judgement, but there's too much going on visually here for me. I would consider making everything in the same style apart from the link - the link will stand out ...

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