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You're asking about two things: recruiting and incentives. How you recruit depends on a lot of things. I once worked at a university that had a website where researchers posted studies and people signed up for them. Piece of cake. If you have a list of local customers you can send a set of people an email asking if they're interested. You could recruit from ...


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Doing user testing properly is potentially quite an expensive business as you want representative users of your website, and you want to try to balance user demographics. If the target market has a wide user demographic then testing it on 5 people isn't really enough ( it will find some of the problems but it won't find the majority of them ). ( The 'magic ...



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