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The principle you want to leverage, here, is called social proof. I noticed that the experts at user-experience consultancy NN/g discuss this in their article, Social proof in the user experience. This article gives a quick overview and, in the last few paragraphs, provides links to other authors and research for in-depth reading. You might like to read ...


For your specific scenario, there are many benefits and really can't see why NOT to use them. Basically, you want to have user's reviews, so while users are not the focal point, they're an important aspect of your site, if not THE MOST IMPORTANT. and this is NOT an exageration. I assume your app is oriented to sell. Now, with apps like yours, I can find 100 ...

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