New answers tagged features
I agree with Izaki's statement but would recommend you research instead. Your job is to create the experience, not to submit to uneducated guesses. How? Easiest way is to show comparable examples. eBay, Amazon, and other major retailers almost always follow a particular style, and they have the money to research directly how consumers determine whether the ...
Assumptions are assumptions You are making an assumption, and while it could well be a valid one, it is still an assumption. It is perfectly fine to make assumptions in UX and we do this often as you can't gather, analyse and validate data on every single aspect of a system. But for anything other that minor, you hope some data will emerge or be collected ...
I believe this solution gives equal prominence to each option and is seen on many iOS interfaces:
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