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There's a big difference depending on how you do this. Frustration As you mention (just a link, and when they click the user finds out the feature doesn't exist yet) will probably create a lot of frustration and the potential loss of the visitor. Anticipation However, NOT HIDING it, but making it a prominent part of a page, will create a sense of ...


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The answer is rather subjective and depends on what those features are. For example, if your app is in the MVP or Alpha stage and lacks important functionality such as Checking Sent Items in a Mail App. If your app lacks this feature and you decide to have an Action for it, saying Sent Items and show a message there that this feature is coming soon - It ...


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Many people will want to save a copy of a web page that is an invoice / contains a reference number from an online purchase, rather than printing it off or waiting for the email confirmation (particularly older users tend to do this). Perhaps we can remove this option once all users have the expectation that they can always get back to such online data ...



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