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‘Liking’ something is easier for users than ‘Sharing’ it, mainly because casual Internet surfers don’t like to be burdened by the text box. But, sharing accompanied by a positive comment could potentially add more value to the webpage. Source: http://www.829llc.com/facebook-like-vs-facebook-share/ So 'liking' is a passive action, and 'sharing' is a more ...

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