Tag Info

Hot answers tagged

77

They're leveraging Sunk Costs, a powerful psychological effect. Since you've filled out the standard parts of the form you're more inclined to click the Like button; bailing out late means abandoning all the work you've done. Even if the "cost" was something rather minor like this, you're likely to see less of a bounce rate than you would with a form that ...


23

1. Engagement particularly with richer content. The evidence concerning the change in engagement is mixed. Evidence of increased engagement This study suggests some positive impact for marketers - Simplymeasured.com 14% Increase in Fan Engagement 46% Increase in Content Engagement 65% Increase in Interactive Content Engagement (Video and Photo) ...


23

In addition to the other comments discouraging this, it should not be assumed that the user even has a Facebook account. In this case, the form effectively requires the user to sign up for Facebook, which will almost always amount to an abandoned form.


15

The reasons for the popularity of a "thing" is hard to determine and I believe the boffins that are into this sort of thing are still teasing out the details. I think it has less to do with good marketing or usability and more to do with human behaviour; particularly human "herd" behaviour. Some products or services are marketed with energy and money behind ...


14

If the user "likes" your web site (or even better, one of the articles on your web site), this is a one time action. As an effect, the user will post an "I like this page/article" on their wall and all their friends (or whatever publicity they choose) will see that post in their Facebook timeline. Then it will vanish into eternity... You will have no ...


12

No you shouldn't. The only right answer is to provide the best user experience possible. Un-needed extra steps, no matter how small, are unacceptable. Extra un-needed steps that feel, and ARE evil to any degree are further unacceptable. Is it a good idea from a business perspective? Doesn't matter, bad UX is bad UX. Period. There are further deeper ...


9

Requiring facebook is a bad idea. There is a significant number of people that don't use FB and there's no reason to exclude them. And others, even if they do use FB, prefer to register through other avenues (twitter, google+ etc.). Best to be as flexible and accommodating as possible, for both the immediate concern of acquiring registrations and the ...


8

Facebook says the Share Button is deprecated and will not be supported anymore at some point in the future. Reason is that clickthrough rates of the Like Button are better. We deprecated the Share Button when we launched the Like button, because the Like button improves clickthrough rates by allowing users to connect with one click, and by allowing them ...


8

Facebook timeline is not a design change but a concept change. From being just a social networking site, with the introduction of Timeline they want it to be integral part of a person's life. It makes the user feel more connected as now it shows the complete life span of the individual from Birth day to college to employment to every single moment in life. ...


7

Though I cant speak from any existing research which FB or Google plus must have done with the logic of not enforcing that users have to upload facial pictures, I believe there are three primary reasons : Users might not be comfortable with posting their picture for personal or privacy concerns and would prefer to use a neutral picture such as a ...


6

People use products because they are perceived to have a positive cost-benefit tradeoff in the user experience. Usability –making a product easy to use –lowers the cost but is not itself a UX benefit. User will put up with low usability and other costs like loss of privacy and annoying advertisements if they think the benefits are worth it. Marketing (by ...


6

Adding horizontal scrolling to FB is probably not the best idea. But, like most things design, it depends. In general, horizontal scrolling is: Bad for Mouse Users For mouse users, horizontal scrolling can be a jarring & frustrating UX. While nearly all mice have scroll wheels, many don't "lean" left/right, & for the ones that do, being precise ...


6

Having two lists could create difficulties in scrolling. Also it's not a good way to divide friends on those who have the game and those who have no. The reason is in what drives me to play with someone. "A-ha! Is she so clever? Let's see!". So don't build the barrier. The better way is to display all the friends, adding clear signs of whether someone has ...


6

"I want something even more reliable to our visitors." Then don't force the user to use Facebook to log in. Whenever I see that, I hit the back button. period. If I have options, I'll stick around. If you MUST use Facebook's login API, ask for the least amount of permissions possible. No, you don't need access to everything. No, you don't need to post ...


5

Just because I submit to some newsletter or support forum or whatever does not mean I actually like that company. Someone is going to be added to my adblock list in this case, even if that renders something else less usable. It's like having to hug a salesperson when all you really wanted was a car or your groceries. And if it is inevitable the reaction may ...


5

You might consider the security aspect of a login form. Let’s say a user is trying to login to the system – but enters the wrong password. What should you do then? Register a new user? Probably not. Would you tell the user that the password is wrong and implying that the username is valid? That’s not a good idea either because it opens up for possible ...


5

When the user comes to the Home page, the user does not expect to see the form top left because it's not the most important thing on the website, from the users perspective. uxmovement has a good article about this.


5

As a style, people often describe very thin lines and neutral shades of color as minimal. If you emphasize everything, nothing gets emphasized. Minimalist art is about emphasis. I suppose you could relate this to web design by saying minimalist design emphasizes content (text, video, sound). Minimalism in design sprung from WW2. There was a new emphasis on ...


5

If you are only going to show it to them, then it is fine to show it. If someone has signed up with a facebook account, they would have already agreed to allow you to see their profile pic. If you are going to make it publicly viewable, then it is not okay to do it unless you get explicit permission from them first. You could by default not show it and ...


5

Those are floating (side) navigation. I have used sticky float jquery plugin in the past to implement it.


4

We had a similar design challenge at my company. Ideally we wanted people to sign up with FaceBook or Twitter, but they also had the option to create an account specifically with us. (This is a website for an online school with a free learning platform). Here is what we ended up with. I understand you would not like to show the form inline with the ...


4

Dewseph - we have been sticking to 720px width, simply because Facebook spends a lot of time figuring out what the majority of their users are running (browser/OS-wise), so if they set 720 as the standard width, we more or less trust that (not that we had a choice up until recently). Fluid layouts obviously give you more space to display content, but also ...


4

The reason people use Facebook is that the initial movement succeeded in creating a critical mass of identities which maintained credibility. Consider it this way. Before facebook, myspace was essentially the equivalent. The problem with myspace however, was that there was no way of ensuring somebody was who they said they were. Joe Somebody could create ...


4

http://en.wikipedia.org/wiki/Maslows_hierarchy_of_needs I think it fills some of the needs Maslow was talking about. Edit: Facebook fulfills human basic needs on two levels: Love and belonging sense of belonging sense of being loved Esteem sense of self esteem self confidence achievement respect by others (a little pride) PS: and fails miserably ...


4

"Is it good marketing or good usability?" This is way too narrow a reading of the situation. As phinetune implies, popularity of sites like Facebook are driven by a complex range of factors - work on the two factors you cite would come late in the overall cycle of bootstrapping a service or company (I'm thinking more generally here, eHarmony and other sites ...


4

The technology is there. I wouldn't be surprised if it continues to evolve in some way. They certainly recgnise the presence of a face and have been able to suggest an identity with some accuracy - providing you can see enough of the face. The technology is impressive in its ability though. Both companies have acquired facial recognition companies in the ...


4

They are worth avoiding because: They are completely unusable on a touch device. So if someone were to use the app / site on a tablet, they would have no way of knowing that they existed at all. Given the growth in touch devices, I would argue that this alone is a good enough reason not to use any hover effects. They have poor affordance. Unless you ...


4

I found this in a blog note. No idea if its any trustful though: Graph Search A/B Testing Facebook is doing some A/B testing on their Graph Search. They are testing their Original layout, vs 2 new layouts (A & B). A few weeks from now, we should be able to see the declared winner (if any). Apparently Facebook is testing your ...


4

They are taking the minimalist approach. By using white and grey the user gets: - less distracted with the shape and the colors - pays more attention on the content - has a good contrast = better readability Think about other colors, i.e. red, orange, pink, etc. They all tell a story or could mean things. The users will tend to "like it" or "not like it" ...


3

Start by reading Facebook share for developers and use some of the standard icons/buttons available. It's much easier for a user if she recognizes the button from other applications and web pages.



Only top voted, non community-wiki answers of a minimum length are eligible