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With one client I have actually a 'deal' that I continuisly monitor their website (both manually and with some link checking tools etc.) and once a month I actually do write a small 'review' about their web analytic results. Both, client and me, know that of course they should a) look into their analytics themselves and b) draw their own conclusions from ...


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Analytics isn't necessarily about whether you are hitting your targets and meeting the requirements. The metrics are just another source of information when you are trying to understand the changes in the behaviour of the users in response to either trends, changes to the website or anything else that might have an influence on what they think. You should ...


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I would highly recommend against setting a review for analytics. Obviously it depends on what they're doing, but if you have to delegate time to reviewing numbers for a client, I'd have to wonder what they're actually doing. Here's why: unless you're a data scientist or your job is to analyze the data from the collected analytics, that's something the ...



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