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This article is on the old side but can maybe point you in the right direction - http://pando.com/2013/10/18/smartphones-are-making-shopping-more-fun/


This question is a bit vague but take a look at The concept of Gamification. Gamification techniques strive to leverage people's natural desires for socializing, learning, mastery, competition, achievement, status, self-expression, altruism, or closure. Early gamification strategies use rewards for players who accomplish desired tasks or competition to ...

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