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Emotional Design is nothing new, just a relatively hip thing to name something that has been being done for decades. Depending on the area of development, emotional design applies to different UX aspects. For example, in web/digital design, it is mostly an UI concept, while in physical products the relations vary, including shape, sound, light, texture and ...


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The experience map is everything IME, a big piece of evaluating emotion happens during the experience mapping stage. You evaluate the users actions and state of mind at different points in their interaction with an organization, environment, or product. It's less of a "deliverable" than it is something to reference (and update) continuously throughout the ...


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I have recently conducting and learning about Human-Centered Design. PET stands for : Persuasion Emotion Trust All of these element could be understood by following Persuasion Design that contains 6 Principles ( reciprocity, scarcity, authority ,consistency, liking, consensus ). If you look at Airbnb.com, you would notice that they are using at least ...



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