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Emotional design is to design with an emotional intent. All design is emotional, but by focusing on personal concern/values and meaning, designers intend to evoke targeted emotions by taking directed design decisions. We are not able to design the emotion in itself, therefore it is common practice to talk about 'design for emotion'. We create the context in ...


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Additional to Midas answer; Emotional Design is very broad question and there are many sub-category of emotional design. As in appraisal-stimuli theory, the product and concern of the user point leads to appraisal that evokes an emotion. Designing with such a mindset can be described as emotional design or design for emotion. Designers need to block ...


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Emotional design is a term popularised by Don Norman to explain why "attractive things work better” to address the criticism of his previous book that he was advocating 'usable but ugly' products. 'attractive products trigger our creativity and ultimately expand our mental processes, making us more tolerant of minor difficulties. What he is saying is ...



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