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I know this is not the answer that you are looking for, but having looked at your question I can think of lots of reasons why such studies are not commonly done and perhaps not very visible or useful: Objectivity: If the study is done by the company or business that created the mascot, they are hardly going to look at it objectively and find that they ...


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Yes, there are studies that show that having a mascot increases engagement etc. East Tennessee State University has published an Undergraduate Honours Thesis entitled: Analyzing the effects of brand mascots on social media: Johnson City Power Board case study. The research in this paper found that customers of Johnson City Power Board were more engaged ...



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