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You won't have trouble convincing certain parts of the organization to value UX (just ask anyone in the organization working with customers). They seem to understand that what happens in the product design phase affects how much work they have to do, and how difficult their interaction with customers might be (e.g. imagine that the product is built poorly ...


On top of the quantitative data capture proposed above, you may want to gently ask some users in those villages to let you observe them. You could for instance just set up a camera to record the room they use and leave them alone with the web portal. Watching their reactions might help to tell you when they're frustrated, not finding what they want, and ...

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