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115

Humanization is no different from any other design technique Like many other design approaches, humanizing an interface has advantages and disadvantages and as such, is correspondingly prone to overuse and misuse. I'm not a fan of humanizing as a goal. Websites are not humans, and trying to humanize a website is useful only if it actually improves user ...


75

I would say it's too humanized if it hinders the users in finding the information they visited the site for in the first place. I once visited the website of the local supermarket to find out their opening hours on a holiday. I entered every menu option i could see, but couldn't find the opening times. Instead, I found a lot of pictures of smiling ...


22

An experience is overly personal when it shares irrelevant details that get in the way of the message. Humanizing is just explaining things in terms of people rather than systems, not telling someone’s life story for no reason.


20

YES, but.... In fact, you don't need to delete the promo code itself, but the association to the product. However, it's always good to delete the promo code as well, for the reasons below: Make your user's life easier You're building this for an user, and you're building an usability paradigm, thus this paradigm has to keep the user in mind. One of the ...


15

tl;dr Social confirmation is a good thing in most cases. Don't give up on it until you've exhausted all your options. Then try, try again. Reviews are not a required feature Not every site has the volume or customer interest to generate a lot of [good] reviews. I have personally seen this in two contexts: A product line that was primarily ...


11

Review's aren't always necessary or helpful I disagree with other posters who espouse the view that social reviews are desirable per se and one should exhaust efforts to enable social reviews on a site. There is nothing magical about social reviews: they are simply another design feature of a site which has pros and cons, and serves an objective. Reviews ...


9

Check your assumptions There are a few assumptions in your question that require validation (and I assure you that the ecomm giants are testing). Most people have big monitors now: Maybe. But what about their viewport? And who might you leave out when your target is everyone (like Amazon)? Older users often have their browser zoomed and don't even realize ...


8

When it begins to feel disingenuous, which is nearly always. In fact, most attempts at 'humanization' result in absurdities that people are so numb to by now they just ignore it. It's just noise at this point. Why generate more noise? Do something more productive. "Hello! Welcome to our site! What would you like to do today?" This is, for some reason, ...


6

One thing that hasn't been mentioned here is history. Do you need to know if a discount code applied to an order that has been placed in the past? If so, deleting the discount may lead to confusion if you are investigating the order - you may not know what discount was applied (it depends on if you save the discount information with the order or just keep ...


5

1) Ideally an order is generated once an user is done with the payment. You could call it Order summary, where an Order ID is usually attached to it for reference. At cart stage, "Delete Order" as an interaction does make much sense. To me, its ambiguous. 2) At cart, there are items - hence deletion should happen on each line item (product). 3) In special ...


5

One option is to use the label MAX or MAXIMUM :


5

It's usually behavioral design... Retail sites usually like customers to buy multiple products. Customers often enjoy clicking Buy, for several reasons (dopamine hit, save to cart for later, comparison shopping process, etc) However, seeing the total amount in a cart can cause buying hesitation for customers. By forcing the customer to click through to ...


5

Well, it's not "needed" by definition, this is something you'll need to research and eventually define. As a general rule, the more users, the most chances you'll have they review your product. This way, if you're selling knickers on a site with a big customer base, these customers will probably interact with a review system (whether it's reviewing or ...


4

IP is, though, a good start. Using HTML5's location abilities is a good idea. What you are considering is something many sites have already figured out. I'd start by seeing what the other's already do. Look at large retailers with web sites that offer in-store pickup. Home Depot, Target, Walmart, etc. Ideally, you let people search everything and only ...


4

I think you need to see Uber app from a UX engineer's point of view. Make purchasing simple, clear, intuitive and elegant. I will be happy to give my users an option to cancel the order if they feel that they had purchased something wrong instead of putting an extra page for confirmation. Think it this way when you purchase an item you have an intent to do ...


4

Humanizing is OK as a design tool if used sparingly, though I think people are smart / cynical enough not to be fooled by it. What ever you do DO NOT ANIMATE. Sounds are even worse. This is extremely distracting to the user. The user has come to your website to perform a task and you are effectively trying to hijack their attention. All those who remember ...


4

Guess a lot I know that sounds kind of silly, but that's what it comes down to. You can analyze Sales figures Seasonal volume spikes Site analytics Customer service feedback Related case studies and so on But none of that will tell you the why behind the behavior you're seeing. So you're left with one option: make smart, experience-informed guesses. ...


3

This sounds like it only applies to websites that want to sell you something. I definitely wouldn't see this coming from websites that want you to use their free product. For example, I definitely wouldn't see it coming from a site that boasts a new Javascript framework, or a site that promotes community service, etc. It also relies heavily on whether or ...


3

Besides anything, take a look to the "Which Color Converts the Best?" article and then How To Design Call to Action Buttons That Convert. Just in case you don't want to read them, the absolute answer is "could be anything". In your specific case, yellow is quite possibly the best choice because of contrasting and disruption of the palette, but you'll need to ...


3

If your website is WCAG 2 AA, then you need to be concerned with guideline 3.3.4 Error Prevention (Legal, Financial, Data) This requires one of the following to be true: Reversible: Submissions are reversible. Checked: Data entered by the user is checked for input errors and the user is provided an opportunity to correct them. Confirmed: A ...


3

For a retail site, I would consider "Add To Cart" to be a piece of core functionality. Implementation of core functionality should not magically appear and disappear. While it seems relatively clear in your description, I think this can be confusing to users. If they have not hovered over an item yet, there will not have been an "Add to Cart" button/link ...


3

Communicate why there is a limit Item limits can vary greatly depending on the situation so there isn't a single value that can be applied across the board. It is frustrating anytime an interface prevents logically valid input without explaining why. In an e-commerce situation the best way to communicate reality to a user is to simply tell them your ...


3

I definitely like the first option the best. The second one, although it looks nice, it kind of gives the appearance that there will be a different form for each delivery option. Also, if you don't like the radio button, you could use a different visual indicator, such as a green check mark.


3

Okay, I don't have user research to back me up but ihave 20 years of user experience to help give insight. I don't think you need the price on the fill details screen - its not needed. I do think people double check before purchasing ONLY if the price is over a certain amount (like over 20$)or they are committing to flying somewhere on a certain date. ...


3

I submit that you can't go too far with humanization. Just look at the Ling's Cars website and how it goes crazy overboard with it...but it not only works, it has worked well. Take a look at their employees page. http://www.lingscars.com/meet-staff.php#models It's hard to be so masterfully tacky, tasteless, and make millions. But, the world's worst ...


3

Store credit. Wallets are things you use in several stores. So for example if I get money from amazon to put in my wallet, I can go and spend it on ebay.com. But what you're describing is limited to just the website you're currently on, more like a coupon or gift certificate. In other words, not 'portable'.


3

There may be many reason to prefer a fixed layout instead of a responsive or a fluid one. This answer (in my opinion) can not be exhaustive unless it's applied to a specific case: I do not think there is a best solution that should always be used. You're asking about fluid layout (built using percentage of width) but there are also: responsive layout (built ...


3

Since you mentioned this is for people who are non-techy savvy, I would advice to be as clear as possible. See an attached suggestion. Few notes: 1) You could have this "Choose this option" bar persistent in all the cards, or have them come on "hover". On hover is a better idea, but then then one would need to hover first. So decide that on the context. ...


3

In short: You need to re-design the search results view ideally to improve the user experience. I assume you need an ideal solution to increase the cells of your company (business goal) in an easiest way for your users (users' goal)? Then it's not about the grid. It's about UX. Consider a user is searching for a jig blade. The search results are ...


3

The most important issue is how to give customer confidence that the payment information they provide is protected. From this perspective, chat window is the worst possible option. A person will never feel secure giving out their private data over a chat channel. Even if you say it's absolutely secure. You may add Checkout button to chat window. This button ...



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