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Just by reading the "Make it yours" it already sounds more compelling than a generic contact us. A friendly and inviting language can be a great approach. The more transparent and human it is the better. From an user point of view I always find that when website use friendly and almost daring language, it tends to captivate me more than the most common ...


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From what you've described of the user flow, "Make it yours" speaks to your user in the context she's in and clearly indicates the next step. Now, in your specific case the underlying question is: "Should I use a CTA with more casual/friendly language or direct language in this case?" and the truth is... we don't know for sure. The best way to find out ...


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It depends on page to page. When you want a user to do one defined action you direct him with a call to action button. Giving too many might lead to the analysis paralysis or in most cases it makes all if them look equally important and thus leading to lesser conversions.



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