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There is no universal answer to this question, as which is a more important factor in a buying decision varies depending on: price; type of user; perceived quality; and type of purchase. Price In general price matters more for lower valued items and discount matters more for higher valued items Type of user At the risk of being slaughtered here by the ...


8

I took a course on Coursera. Beginners Guide to Irrational Behavior by Dan Ariely. The course addressed these kind of issues. As you would guess, people are irrational. Lets say a customer is buying a pen for $20 and you say to them, "The store down the road has the exact same pen for $10". They would be more likely to consider that a deal worth exploring ...


4

You could do some A/B testing to determine which approach is best but, as some other answers suggest, there may be no one size fits all solution. If you could start by randomly varying which number is given prominence and track how individual customers respond to this (i.e. are they clicking on more products with big discounts, or going for lower prices), ...


4

I don't think there's a perfect answer here but I know I lean towards Option A. People already know where to look for the price. You've trained them to look in one spot for a price so it's easy for them to find, they don't need an extra highlight to spot it. The discount is what sets this item apart from the others. Every product on this store has a ...


3

I agree with others that there are just too many variables (a good portion were exposed) to make a decision without A/B testing. btw, I think the image of the OP seems to be reducing the chances to a false dichotomy where one or the other (price or discount) must be the one "highlighted" in the final design, when in deed they could both have their ...


2

Marketing Answer: The discount is most important! UX Answer: The actual price is most important!


2

There are many factors that go into marketing a product for sale. A key factor is the environment the buyer is operating in. If I am physically in a store and I see an item with a steep discount it may trigger an impulse buy, so discount might be the most important factor. However, that is not your environment. A user willing and able to run your app to ...


2

It depends on your price bracket and customer type. If the product is already cheap (like a 50p pencil down 10% to 45p), then the price is more important. If the product is expensive, or an investment purchase (like a £1500 handbag down 10% to £1350), then the discount is more important than the price. The other thing to bear in mind is that some customer ...


1

Depends There are 3 Type of buyer in World, One, Who want good quality product who never compromise with price for good product, Second are who find products that may comes handy in their budgets. So some time they compromise with product quality. And Third type are who, want product for their fond of and change that product frequently. So they found low ...



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