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I would argue that sometimes a business doesn't scale its products. K.I.S.S. is a thing. Representing a clear path to finding what you are offering is key. If search does not produce results that beneefit your users - you don't need it. It's a feature for consideration just like any other feature. Test your navigation, test your content, let users tell you ...


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Try to do a larger research, there are many companies that are doing well on both B2B and B2C market and the difference is not just an eshop. Pick companies similar to yours (size, business...) and look for interesting techniques and their implementation. Also case studies published by digital agencies working on such projects might help a lot.



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