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21

Users pick avatars that are not always representative of their "real life" appearance. Often picking an avatar which doesn't match their true age/gender/ethnicity etc. This concept of an avatar allowing you to present yourself differently than in real life I imagine is strongly embedded with users. So if you want to capture real data you would be best of ...


10

If you need a piece of information from the user, ask for it. Trying to trick it out of them is likely to get you bad data (in particular, female users will often pick male avatars to hide their gender, and a significant subset of male users will pick female avatars), and may backfire if users realize you're trying to trick them.


6

None of your avatars resemble my appearance at all, so I would have to select based on other criteria. I might pick the lower right one, because I think he looks cute. I'm a 60+ woman. Even among those who pick an avatar based on some similarity to their own appearance the similarity might be in skin color (already mentioned in another answer), hair color, ...


5

Others have mentioned already that avatars not always correspond to the person's true gender and/or age. Another problem is that a number of people will struggle with understanding what avatar represents what age group. From the above avatars you showed, I'm struggling with figuring out who is the teenage woman and who is the 20-40 year old. I believe the ...


4

General rules of thumb: it should not save any personal info unless I asked it too (such as credit card info--people don't trust a site that is storing their personal data without their permission) it should save non-personal info for my convenience (such as my shopping cart--if it's saved, I'm more likely to finish my purchase)


3

While the plus icon may be widely understood as "add", I would say it's a big risk to rely solely on it without any context. If localization is not feasible, my inclination would be to test an icon that shows a plus or arrow with a cart next to it, and also make this a very strong CTA using color/size/layout.


2

If you need a lot of different unique codes it matters whether the user will have to manually type it in, and it will have to be generated algorithmicly. Typed in Manually For something they'll have to type in, and still sufficiently random, I've done this before by generating a string like GHJ5-JKG4. Start by picking a random number between 0 and 31. ...


2

I would absolutely save the users cart. You could do this by checking to see when the cart was last updated in your database for example or cross-referencing the User ID with the Cart ID to check if the user has left the site but with a cart full of goodies. Then - you have a few options: Save the cart - and re-instantiate the cart when they come back ...


2

Assuming you want to do right to your customer (and store) by making the payment and shipping flow as short and hassle-less as possible, I'd offer them the option to choice as soon as possible A. 'Quick pay purchase' with PayPal (Or 'x-click purchase', or..) B. Manual check-out (or whomever you like to call the 'native' option) If they choose A, you can ...


1

Despite appearances, navigating long lists of alpha-numerical data seems an unrealistic scenario for bra shopping. Women generally know their bra size, and unless they're shopping for outlying sizes e.g. very large, their investigation is more likely to be primarily driven by style (type), color, and price. Once they've homed in on a product, the sizes, ...


1

Let’s say you need a million codes tops. We’ll use a friendly scheme that has a milliard/billion possible combinations, but could be scaled up easily, so not every possible combination yielded a valid coupon code. Get a list of 1000 short and frequent non-vulgar words, preferably from the same category, e.g. just nouns. Randomize their order. Assign to each ...


1

Without any additional rules that would define what values can be used for a coupon code (or any restrictions), I recommend something that would be (1) easy to remember and (2) something that sort of describes the kind of discount that can be obtained. Examples: SAVE25%OFF FREESHIPPING WIDGET123 (Product name like you suggested - at least it implies that ...


1

For what it’s worth, the plus sign is probably more universally understood than the concept of shopping cart / basket / bag. It does not necessarily mean ‘Add X to Y’, however, but ‘Increase Amount of X’ – by 1 if not indicated otherwise – which may include automatic addition of another X to Y, especially if there is already at least 1 X in Y. Where amounts ...


1

Customers can either combine a piece with more from the same set/collection (e.g. bra and knickers in lingerie or parts of a formal suit) or they freely choose parts of an outfit and a set or piece can also be shown in a different fabric, color, pattern or design. This can be divided – also visually or by gestures – into horizontal and vertical alternatives ...



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