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Just by reading the "Make it yours" it already sounds more compelling than a generic contact us. A friendly and inviting language can be a great approach. The more transparent and human it is the better. From an user point of view I always find that when website use friendly and almost daring language, it tends to captivate me more than the most common ...


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Jakob Nielsen warns about using automatic popups (even though old javascript popups aren't technically the same thing as modal windows, they have the same basic function) - http://www.nngroup.com/articles/most-hated-advertising-techniques/. These surveys are based on ads and not regular site content, but I think that there's a big chans that the users will ...


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There seems to be a common misconception that different apps should have different UX. I contend that what is good for ECRM is also good for a supply chain application. Ask them if they would like different UX design in Work versus Excel. Find some standard guideline to support that UX design. I personally don't like modal. I found this in some Microsoft UX ...


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With the currently widespread use of touchscreen devices like smartphones or tablets, a hover element is not really user-friendly, since touchscreens cannot really show hover elements. In this case, there is a good alternative: energy labels in Europe have a letter(+(+(+))) indication that is easy to display in a small box and is clear to the average user ...


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It depends on page to page. When you want a user to do one defined action you direct him with a call to action button. Giving too many might lead to the analysis paralysis or in most cases it makes all if them look equally important and thus leading to lesser conversions.



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