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22

There are factors outside of how users behave on your site that might determine whether you use one or the other. For comparison sites or shopping searches it's important to get a high listing and a low headline price often helps - the first challenge is getting people to visit your site. High traffic with higher dropout is normally more profitable than ...


6

Most e-Commerce sites have different shipping options. For example it may be "Free Delivery" for standard delivery, $5 for "Next Day Delivery" or $10 for "Saturday Delivery". If this was a T-Shirt company for example, and the cost of the "t-shirt" was $50, and the cost for the shipping (by an external company such as DHL) was $10 then it would be better to ...


4

Depends on the business. Sometimes a customer already knows what they're looking for, or has previously shopped and made the decision, and being able to "grab and check out" is convenient. I don't think forcing another click (and then a return-to-list click) will cost you many consumer sales. Pros want as much streamlining as they can get.


4

I think its bit tricky question. Its totally depends on the your target market. If your target market is mature enough you can have add to cart button straight forward. but if not they have to dig into details. Using model box option may make this much easier. But i recommend to have both options.


4

One of the main reasons might be that a lot of companies use the Address Verification System to match the entered address against the cardholder's address (assuming a Credit/Debit Card payment takes place). In this case you'll need the billing address. So this is the address you need anyway - and in a lot of cases the billing address will match the shipping ...


3

The right choice might depend on your user base. If it mostly consists of private residential customers, it is likely that they will not need to make any difference between both addresses and that their main concern will be the shipping address. If it is mainly made of business customers, things can be different for at least two reasons : the billing ...


2

It's generally a better idea not to make registration/sign up mandatory in order to complete a purchase. It's much easier for a user to have registration as an optional step after the purchase. E.g. a user completes a purchase and has already entered all information (Name, e-mail address etc.). Her intended task, to buy one of your products is then ...


2

Think of the user experience and perception: If you have a luxury product or service and want to give a feeling of white glove service then free shipping can be important part of that user experience. If you have impulse buy then the user may be more put off by add-on's than the sticker price If you say you are fighting for the lowest price - then show ...


2

Dan Ariely has some great research in his book Predictably Irrational about the "Power of Free". The most interesting example of the power of “free” in Predictably Irrational comes from Amazon.com. When they launched a “free shipping” promotion with the purchase of a second book every country except France showed a big jump in sales from the offer. ...


1

If you ever have different shipping prices the 'included' versions is much less clear. Several types of delivery, different amounts for different target locations, extra options. You'd either include the most expensive form which makes your prices inflated, of the least expensive form, which makes you some sort of sneaky deflater. They are separate products, ...


1

For me personally, it will put me off if the shipping is not including in the visible price. For two reasons, one, I don't want to the math to add the two together to see my final price, and two, I usually am more enticed to purchase something when it says free anything at the bottom. People like free stuff. If you stop to think for a moment, you'd realize ...


1

Its all about customer experience and fulfilling the delivery promise. For me Delivery is as important as the product. I will abandon a shopping cart if the delivery options are not satisfactory enough and purchase elsewhere. Our customers tell us they have gained double digit growth by removing the static delivery page within their website. Instead they ...


1

One thing you might consider is taxes. In some areas shipping charges are not taxable if listed separately. Which means that your $60 item with free shipping might actually end up costing you more than if it was $50 with $10/shipping. Beyond that serious AB testing needs to occur. My limited experience says that there is almost no real difference between ...


1

From a SEO point of view I would use a separate product page for each color, and distinctly put it in the product descriptions. That way when people are searching for a red mixer, they will find your site. You also have more landing pages you can customize from a SEO standpoint. From a UX point of view it would definitely depend on the way you present it. ...


1

I'm still a HUGE fan of pixels. The problem however is that we're in the age of responsive design now. Unfortunately, Ems are starting to make more sense to me, even if I HATE what happens when you accidentally nest Ems or lose track of the base font-size. You could very easily end up with a font that's even smaller than you have now. Whatever you do ...


1

If you are setting your body to 16px and body text to 11px, your resulting font size will be 68.8% of your body font size. Try using EM's instead and understand how PX, EM's & percentages work. Article on font units


1

As well as being dependent on your target market, you should also consider the type of products being displayed on the page. Would your customers want/need more information? eg a pack of 10 black clothes hangers with an image of the product does not warrant a click through to a detailed description and delivery options page, and then another click for the ...


1

Amazon uses "from" in this context: EDIT Note that this is not a starting price, but a group of similar products with different prices.



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