Hot answers tagged e-commerce
I think its bit tricky question. Its totally depends on the your target market. If your target market is mature enough you can have add to cart button straight forward. but if not they have to dig into details. Using model box option may make this much easier. But i recommend to have both options.
One of the main reasons might be that a lot of companies use the Address Verification System to match the entered address against the cardholder's address (assuming a Credit/Debit Card payment takes place). In this case you'll need the billing address. So this is the address you need anyway - and in a lot of cases the billing address will match the shipping ...
The right choice might depend on your user base. If it mostly consists of private residential customers, it is likely that they will not need to make any difference between both addresses and that their main concern will be the shipping address. If it is mainly made of business customers, things can be different for at least two reasons : the billing ...
Depends on the business. Sometimes a customer already knows what they're looking for, or has previously shopped and made the decision, and being able to "grab and check out" is convenient. I don't think forcing another click (and then a return-to-list click) will cost you many consumer sales. Pros want as much streamlining as they can get.
It's generally a better idea not to make registration/sign up mandatory in order to complete a purchase. It's much easier for a user to have registration as an optional step after the purchase. E.g. a user completes a purchase and has already entered all information (Name, e-mail address etc.). Her intended task, to buy one of your products is then ...
I'm still a HUGE fan of pixels. The problem however is that we're in the age of responsive design now. Unfortunately, Ems are starting to make more sense to me, even if I HATE what happens when you accidentally nest Ems or lose track of the base font-size. You could very easily end up with a font that's even smaller than you have now. Whatever you do ...
If you are setting your body to 16px and body text to 11px, your resulting font size will be 68.8% of your body font size. Try using EM's instead and understand how PX, EM's & percentages work. Article on font units
Amazon uses "from" in this context: EDIT Note that this is not a starting price, but a group of similar products with different prices.
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