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2

I'd suggest number 3. The typical order would be: Manufacturer - Product Line - Product - Descriptor - Differentiator. Each item appears as an increasingly specific detail to categorise it within the previous element, much like you might use a directory based file path to identify a file on a drive. The identifiers depend on the product and its categories ...


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I have always seen it done like #4, I think the idea behind it is to put the differentiating text at the end because it helps keep layout and easier to scan for differences. The first part thats the same keeps in line although the measurements differ, this makes it easier to see that everything else is the same: Epic 13 Shower Stall with Center Drain (33" ...


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I believe you should go back to the previous page/step and go with the second option, where the user is notified the purchase has been cancelled and give him the option to go back and try again (they might have chosen to click back to correct something, so they'd expect the operation to be cancelled/paused). but take these things in consideration: During ...


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I would argue that sometimes a business doesn't scale its products. K.I.S.S. is a thing. Representing a clear path to finding what you are offering is key. If search does not produce results that beneefit your users - you don't need it. It's a feature for consideration just like any other feature. Test your navigation, test your content, let users tell you ...


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Try to do a larger research, there are many companies that are doing well on both B2B and B2C market and the difference is not just an eshop. Pick companies similar to yours (size, business...) and look for interesting techniques and their implementation. Also case studies published by digital agencies working on such projects might help a lot.


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If you look at a large ecommerce site like Amazon, "categories" aren't really treated as definitive categories where a product belongs to a single category. They act more like a predefined set of tags. A product can belong under multiple categories. Example from Amazon Some shoppers may care about the material of the shower, others may care that it's ...



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