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download [name of data] as [format] has many advantages. Here is why : Taking the user's perspective can help choosing between download and export : download is a word that focuses about the user's benefit because there is no ambiguity about the destination (the user's platform) and it will then be theirs. Moreover, virtually all Internet users have ...


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Would agree with Chipperyman. If the page is to promote the app, the main action should be the most prominent on the page, namely a 'Download' button or link. On subsequent pages, you can keep the link at a fixed location on the page to maintain consistency.


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'Download a copy' is used when the action indicates that the user can download a file onto his/her computer. 'Export to Excel'/'Export to PDF' is used when the action indicates that the user can export the data into a spreadsheet to perform some additional processing for his/her informational purpose. Note that in the case of MS SharePoint, the Export to ...



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