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Market research people talk about customer/market segmentation analysis, which involves some of these types of segmentation (there are probably more): Geographical: based on the physical location/region of the customer Demographic: based on age, gender, racial, etc Behavioural: types of consumer behaviour (but we can convert this to user mental models) ...


I work with Axure most times and this is how I usually approach - in my every-day, real work environment - the realisation and documentation of complex interactions (like the ones you describe): I realise the interactive prototype in Axure Pro 7.0. I use the "Notes" functionality to add extra notes and details and make sure I give all the information ...

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