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4

Data and research make me believe that: Apple's choice to order values from 5 to 1 is a) intentional and b) evidence-based (references below); Apple is adopting this structure to increase the value of the average rating they get from users ; and - at the same time - the (un)conscious user's perception of the quality of their service. Here's why. In this ...


2

From the perspective of psychology, as well as getting accurate statistics, its encouraged to not always make the "positive" answer on one side and the "negative" answer on another. This can lead to people not thinking too much about their answers... Just checking mostly one side or the other. http://m.epm.sagepub.com/content/51/3/531.short Also, another ...


1

As a non-designer, I 100% of the time expect to read anything from left to right. And generally, in a scale of how well I enjoyed something my mind functions in dislike to gradual build to like. I clicked on "dislike" immediately anticipating it to be the location of "like". If I hadn't taken a second look, which let's be honest, I don't want to spend ...


5

I think this would then go against Jakob's law of Internet User Experience. Which would indeed make this negative UX. To expand on this further, I have stated that consumers are accustomed to evaluations being in ascending order. Which would be supported by this 2004 study of questionnaires which clearly shows all the values being in ascending order. If we ...



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