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I read in a style guide (sorry, can't remember which one) that it's better to use 'My', since it puts the user in the driver's seat — they are the center of action, they are the ones doing things. Whereas 'Your' sounds like someone else is speaking to them, which makes that someone else the center of action. That's probably the wrong model for software — ...


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The term 'log in' is, from what I see, considered somewhat 'antiquated' - When a few people I know hear the phrase log in, they claimed they first thought of the windows 95/98 log in screen. I believe that it is just a stylistic change of no real importance. Personally, I prefer 'log in', but then again I also use a beige telephone and an IBM keyboard ...


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I just had this same dilemma as well. In this instance, we're really isolated ourselves to English. I ultimately took the shortest route by using Log In for http://simmerwp.com. "Log" is shorter than "sign" so that's what I let my decision ride on ultimately. As you point out, many social networks and other platforms use "Sign," and others use even more ...



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