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In a B2B environment (in which captive audiences are more common) one of the biggest hurdles is that the buyers are not the users. Purchasing is often done through committee, assessing the needs of the business and then considers the solutions from qualified vendors. Although user considerations are often part of the decision process, prioritization is more ...


I created a simple mockup that might be able to explain the approach better. I've seen this done in mobile alot where the rest of the screen gets an overlay but the one action that you can take is the only clickable item. There is also a cancel option to go back to the previous view. I like this as it takes the guesswork out of a busy modal and gives you an ...

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