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Here's a great article from Baymard on Quick Views Baymard writes in their article that quick views often lead to small increases in conversion. However... Though quick views may slightly increase conversions at times, there is an overall poor design on the product listing page leading users to rely on quick views. We are simply optimizing something that ...


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The study of Christopher Bryan and Gregory Walton mentioned in another answer is interesting but there is not a universal rule of which is the best. Sometimes you might want to show immediacy and use verbs. Some other times you might need to have nouns for things that are related to identity. The only thing that could help you here is empathy: Take a ...


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I recommend looking at this article which talks about a A\B test that was done on seeing the conversion rates while using a solid call to action vs a ghost button in emails. To quote the article Test A used our baseline newsletter template, which includes ghost buttons. Test B replaced these ghost CTAs with solid blue buttons. Everything else about ...


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I don't like to generalize for topics like that. I would definitely say that it depends on the information that the vertical menu presents. In e-commerce websites, most of the times, a horizontal menu is used for bigger e-shops. Personally, I think that the left navigation is waste of space. The main requirement is to leave the user undistracted to focus ...



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