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Sales is awesome, There is an old rule in direct marketing that says essentially, a % of the population will only respond by mail, another by phone, another will only respond by email, etc etc. If your creative doesn't make space for and call attention to these elements then you will lose leads. So, if you're concerned that there may be too many CTA's ...


Ideally you should prioritise and distinguish between your calls to action to optimise for conversion. The number of appropriate actions will vary from site to site. However, it is not so much the number of actions as the distinctiveness of each. Source: 10 techniques for an effective ‘call to action’ With that in mind: A- "Add to cart" is ...

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