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One of the most widely used statements in the industry us "PCI Compliant". Most educated merchants look for this statement before even calling about a product or service. Some other suggestions Ive pulled from some big name players in the industry; "We've been a trusted partner for payments since 1996." (authorize.net) End-to-end encrypting card reader, ...


It's hard to say if an icon will increase conversions! It highly depends on the audience, the site, and how/when someone sees the button. Even a case study from another company won't be very helpful because it will only tell you what worked for them. Try a Simple A/B Test A: Product page with "add to cart" button (no icon) B: Product page with "add to ...

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