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All of your examples are verbs: sign, register, donate, be Regarding click-rates; any answer given will be results for a different user base. The only way to truly know what is more successful for your use case would be to do A/B testing with your users, and study the metrics/measures related to your site. Perhaps you could use general statistics if it ...


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Be a voter > Vote now Christopher Bryan and Gregory Walton (2011) conducted a study for understanding if using a noun or verb statement have an influence on user motivation. According to the results of their study, participants in noun group expressed significantly more interest, 62.5%, in registering vote than participants in the verb group, 38.9%. ...



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