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To answer your direct question: "whichever rate where benefit > costs". I don't think it's possible to determine a formula a priori, because conversion rate is influenced by many factors, like traffic, design, targeting, funneling, geo location, time of the day, day of the week, month of the year, price (absolute), price (relative to competition), layout ...


This question pops up from time to time, especially asked in the formats: "Our competitor's CVR is higher - we need to have that, too" ...and the one you are asking. I recently read a very nice article on GrowthHackers.com, which gave an interesting, reasonable approach to this. The general problem is, that it is very hard to compare at all. And if we ...

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