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4

Your goal is a good one. In the e-comm space, it's generally accepted that more page loads will result in less customers at the end of the funnel. The funnel is a cruel master. But there's a catch Your question hints at the fact that a shorter solution must also be a good one. You can't just cram a page full of info and declare "look, there's less pages ...


3

If the CEO is someone I can relate to, think is funny or important figure who make substantial contributions to help organizations, then yes. If the CEO is a family member or a friend, then yes, but she would probably not be friend or family member to the majority of others. If the CEO is funny, like Conan O'Brian or Will Ferrel. If the CEO acts like ...


3

I think buttons are better as well because it gives the user a full understanding of what sizes are available and how the garment is sized just at a glance. For example, a dress can be sized with letters (XS, S, M...) or numbers (00, 0, 2, 4), and all sizes might not be offered (XS, 00). Even if your sizing is generally consistent, it's still helpful to ...


3

The ecommerce company I work for uses modals (pop-ups) to show a quick view of products. Google Analytics doesn't detect this interaction (no trigger was set on it either) so I don't have any data of people who click on the quickview vs. people who navigate to the products detail page. After implementation the effect of it (on conversion rates or something ...


2

I looked around the site and saw that you have a huge selection. Unfortunately, you only have one information hierarchy to help customers find a particular costume. A "Search" box will go a long way to helping people stay on the site searching for costumes. In addition, another set of links at the bottom of the page might be helpful with options like "Maybe ...


1

I think in the examples that you have provided the 'ghost' buttons actually do a pretty good job of balancing the weight of the content versus the need to create a call-to-action for the user. In terms of the visual design, I think there is enough done with the weight of the lines around the buttons and the differentiation from other screen elements for ...


1

I think you should aim to create something prototypical to similar successful e-commerce sites. Take a look at the information displayed on their product pages and make notes or a data set on the elements displayed and where they are generally displayed. This doesn't mean that you have to make something boring -- instead you're looking to build an interface ...


1

That real estate on the website is not as valuable as you think it is. Users expect navigation at the top so they can explore the site. Users eyes tend to go down the left side and across the middle, which is why most sites use a promo image slider just below the top navigation. This is an interesting article about the f-layout and zigzag ( ...


1

Actually quick view doesn't change any conversion rates. If anything, quick view helps save user bandwidth and time. It becomes very cumbersome for the user to goto the product page only to find out that the product is not something that they like. So, quick view might decrease the page views or click rate but not conversion rates. If the products are good, ...



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