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7

This question is really easy: conversion improvement is based on UX, because it's based on testing, research, analysis, auditing and deployment based on all of these techniques (between others) in which Marketing is just one of those techniques. And I have a Marketing degree, so believe me I'm not putting down marketing, just considering everything on ...


4

Your goal is a good one. In the e-comm space, it's generally accepted that more page loads will result in less customers at the end of the funnel. The funnel is a cruel master. But there's a catch Your question hints at the fact that a shorter solution must also be a good one. You can't just cram a page full of info and declare "look, there's less pages ...


4

The $300 Million Button So you want a case of "so-and-so changed the button and sales went through the roof"? Well I think this is as close as you'll get, it comes with a snazzy title and all. The $300 Million Button Backstory It's hard to imagine a form that could be simpler: two fields, two buttons, and one link. Yet, it turns out this form was ...


2

In addition to some great links provided by Devin, I would also like to point out this 45 minute video by Leah Buley about modern UX organization. She has discussed many important points like: Conversion rates and UX Role of UX in driving valuations of companies like Slack and AirBnB Different kinds of UX design processes and how they affect revenues, ...


2

It's hard to say if an icon will increase conversions! It highly depends on the audience, the site, and how/when someone sees the button. Even a case study from another company won't be very helpful because it will only tell you what worked for them. Try a Simple A/B Test A: Product page with "add to cart" button (no icon) B: Product page with "add to ...


2

One of the most widely used statements in the industry us "PCI Compliant". Most educated merchants look for this statement before even calling about a product or service. Some other suggestions Ive pulled from some big name players in the industry; "We've been a trusted partner for payments since 1996." (authorize.net) End-to-end encrypting card reader, ...


2

Generally, pick speed over image quality. But if you're willing to invest, you may be able to get both. The tradeoff here is image quality vs load time, and I don't think studies are going to help you particularly because the results really depend on how your site uses images. For example, if you are displaying products in a grid, users tend to be much ...


2

Best practice for "download" buttons is don't make them flashy or look like spam. We're all used to fake download buttons. Make it clean. I'd recommend you use flat design for it so that it stands out from all of the 90's era buttons that are still all over the web to get you to download trojans.


1

It has been noted via some research sources that email subscribers have less engagement post sign up but pop up can convert 10% more unique visitors. Here is an example: It converted 14.47% of the people who reached my blog. I believe that you will need to analyse your market first of all. Who are currently visiting your site? What are they doing? ...



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