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7

This question is really easy: conversion improvement is based on UX, because it's based on testing, research, analysis, auditing and deployment based on all of these techniques (between others) in which Marketing is just one of those techniques. And I have a Marketing degree, so believe me I'm not putting down marketing, just considering everything on ...


4

The $300 Million Button So you want a case of "so-and-so changed the button and sales went through the roof"? Well I think this is as close as you'll get, it comes with a snazzy title and all. The $300 Million Button Backstory It's hard to imagine a form that could be simpler: two fields, two buttons, and one link. Yet, it turns out this form was ...


3

In a B2B environment (in which captive audiences are more common) one of the biggest hurdles is that the buyers are not the users. Purchasing is often done through committee, assessing the needs of the business and then considers the solutions from qualified vendors. Although user considerations are often part of the decision process, prioritization is more ...


2

In addition to some great links provided by Devin, I would also like to point out this 45 minute video by Leah Buley about modern UX organization. She has discussed many important points like: Conversion rates and UX Role of UX in driving valuations of companies like Slack and AirBnB Different kinds of UX design processes and how they affect revenues, ...


2

Generally, pick speed over image quality. But if you're willing to invest, you may be able to get both. The tradeoff here is image quality vs load time, and I don't think studies are going to help you particularly because the results really depend on how your site uses images. For example, if you are displaying products in a grid, users tend to be much ...


2

Best practice for "download" buttons is don't make them flashy or look like spam. We're all used to fake download buttons. Make it clean. I'd recommend you use flat design for it so that it stands out from all of the 90's era buttons that are still all over the web to get you to download trojans.


2

yes, the footer. or at least a lot of the seo content on it can be removed after cart and thru ought the checkout. The header should be minimised or removed as well to avoid the user from getting distracted and navigating away from the checkout process.


1

Some suggestions if you desperately want calls from users: You can try putting the freephone number under the photograph/picture in the product details page. You can try putting the freephone number underneath the search results page/listing pages e.g. There are 60 results for T-Shirt, please call XYZ for help finding the correct product. You can put the ...


1

To answer your direct question: "whichever rate where benefit > costs". I don't think it's possible to determine a formula a priori, because conversion rate is influenced by many factors, like traffic, design, targeting, funneling, geo location, time of the day, day of the week, month of the year, price (absolute), price (relative to competition), layout ...



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