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4

Your goal is a good one. In the e-comm space, it's generally accepted that more page loads will result in less customers at the end of the funnel. The funnel is a cruel master. But there's a catch Your question hints at the fact that a shorter solution must also be a good one. You can't just cram a page full of info and declare "look, there's less pages ...


3

If the CEO is someone I can relate to, think is funny or important figure who make substantial contributions to help organizations, then yes. If the CEO is a family member or a friend, then yes, but she would probably not be friend or family member to the majority of others. If the CEO is funny, like Conan O'Brian or Will Ferrel. If the CEO acts like ...


3

I think buttons are better as well because it gives the user a full understanding of what sizes are available and how the garment is sized just at a glance. For example, a dress can be sized with letters (XS, S, M...) or numbers (00, 0, 2, 4), and all sizes might not be offered (XS, 00). Even if your sizing is generally consistent, it's still helpful to ...


2

It's hard to say if an icon will increase conversions! It highly depends on the audience, the site, and how/when someone sees the button. Even a case study from another company won't be very helpful because it will only tell you what worked for them. Try a Simple A/B Test A: Product page with "add to cart" button (no icon) B: Product page with "add to ...


2

One of the most widely used statements in the industry us "PCI Compliant". Most educated merchants look for this statement before even calling about a product or service. Some other suggestions Ive pulled from some big name players in the industry; "We've been a trusted partner for payments since 1996." (authorize.net) End-to-end encrypting card reader, ...


1

I think in the examples that you have provided the 'ghost' buttons actually do a pretty good job of balancing the weight of the content versus the need to create a call-to-action for the user. In terms of the visual design, I think there is enough done with the weight of the lines around the buttons and the differentiation from other screen elements for ...


1

I think you should aim to create something prototypical to similar successful e-commerce sites. Take a look at the information displayed on their product pages and make notes or a data set on the elements displayed and where they are generally displayed. This doesn't mean that you have to make something boring -- instead you're looking to build an interface ...



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