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Be a voter > Vote now Christopher Bryan and Gregory Walton (2011) conducted a study for understanding if using a noun or verb statement have an influence on user motivation. According to the results of their study, participants in noun group expressed significantly more interest, 62.5%, in registering vote than participants in the verb group, 38.9%. ...


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I recommend looking at this article which talks about a A\B test that was done on seeing the conversion rates while using a solid call to action vs a ghost button in emails. To quote the article Test A used our baseline newsletter template, which includes ghost buttons. Test B replaced these ghost CTAs with solid blue buttons. Everything else about ...


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Here's a great article from Baymard on Quick Views Baymard writes in their article that quick views often lead to small increases in conversion. However... Though quick views may slightly increase conversions at times, there is an overall poor design on the product listing page leading users to rely on quick views. We are simply optimizing something that ...



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