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22

Marketing = UX… There is a remarkable amount of overlap between modern marketing and UX. Marketing is more than advertising and sales. It also includes market research, which identifies what would be useful, valuable, and desirable to consumers. Modern marketing also participates in developing the products themselves, ensuring they meet their target “value ...


20

Stripe.com (a payments processor) offers an even more "immediate" sign-up process - they allow you to skip it all together. Any guest can begin using their dashboard and begin customising settings, testing mock transactions and making customer profiles before entering any sign-up information. No username, password or email. It's only when you want to go live ...


12

I say it plays a few psychological tricks quite well. First, as noted, the feeling of exclusiveness: that not any average Joe will go there, it's not something common like (insert lots of contempt here) IKEA. Second: it creates curiosity. Just by not being able to see, you get curious about what you are missing. A few nicely placed teasers on the front ...


8

I'll start this answer with a quote from Richard Reed, co-founder of Innocent Smoothies (the fruit drinks): "90% of our marketing strategy goes into the bottle." Innocent is not a digital company though - the point is that they invest a lot into the product quality. Marketing is way more efficient (aka delivering better conversion rates) if the promise ...


7

The only way that you are going to realistically test a headline is to A/B test it with your target audience. You could have focus groups (which is what book publishers usually do) but that isn't feasible for most web publishing due to the hight cost and turnaround time. Another solution would be to have an automated A/B test for different headlines. This ...


5

Different websites have different purposes, and those differences often mean that what would be the death of one would also be a great idea for another. Barriers to entry aren't always a side effect of wanting people to do something (like sign up). Sometimes they are used as filters. In this case it could be that they are erecting barriers to try and ...


5

I think "Free" could improve conversion in some cases but there might be some cultural issues you should take into account. In a project I was involved we added the word Free to our signup button, that was the only change we did. After analyzing the impact we discovered quite positive results in our American and British sites but negative consequences in ...


5

This is pretty common (from experience) - and there are a few common reasons: couldn't identify the download link didn't realise they needed to click the link but expected some magic to provide the file browser/user failed to click the link user got distracted "Oooh - look, a youtube video of cats" user found an alternative in another tab and downloaded it ...


4

Yes, there is evidence that in some situations, long landing pages (essentially what you described) have a significantly higher conversion rate. In short, removing other decision options gets a person to scroll down and actually see more of your site than they would have if they have to actively select each page that they want to see. This has consistently ...


4

I've drawn the diagram which could give you some insights. So your task is to design flow, that leads user to a decision point. Some acquired value and good experience before asking to Sign Up could create relation to a product or service and loss aversion effect. Still, if it isn't gained yet, user has a second chance. The moment of decision making can ...


4

It all depends on what product you are trying to sell and what question will you be helping the user to answer. These could fundamentally affect how the pricing information is presented. For instance, "which flavor of your product should I be buying?" (lead by feature) is a totally different question from "What is the cheapest price I can buy your product ...


4

Is this an effective pattern to make a site/experience seem "exclusive"? Are there examples that have made barriers like this a part of a good experience for their (apparently exclusive) user base? I feel like this is more a question of effective marketing rather than a question of being a proper user experience pattern. I think the key is ...


4

Jetsetter, One Kings Lane, Fab, Gilt ... asking for registration before content is definitely a trend for the high status sites these days. I am not a marketer, but I am assuming a combination of the illusion of exclusivity plus the ability to capture user info up front is motivating this particular web fad at the moment, and I can't say I am a fan. That ...


3

The ecommerce company I work for uses modals (pop-ups) to show a quick view of products. Google Analytics doesn't detect this interaction (no trigger was set on it either) so I don't have any data of people who click on the quickview vs. people who navigate to the products detail page. After implementation the effect of it (on conversion rates or something ...


3

If the CEO is someone I can relate to, think is funny or important figure who make substantial contributions to help organizations, then yes. If the CEO is a family member or a friend, then yes, but she would probably not be friend or family member to the majority of others. If the CEO is funny, like Conan O'Brian or Will Ferrel. If the CEO acts like ...


2

This takes into account the marketing / UX cross over. I see UX crossing over into many functions that already exist within a business. This is the reason that many business feel that they are doing UX because the concepts that make up UX artefacts and deliverables have been produced by already established departments. Like already noted in the answers each ...


2

It's a struggle monetizing UX to begin with. I think finding a dollar-for-dollar comparison with Marketing is going to be tough. That said, I think you still need both. And, sadly, when you can't have both, often marketing is the better investment. I base that statement on the simple fact that there is a LOT of bad products out there with atrocious UX ...


2

It depends on your user base and if they know if a number is a toll free number or not. Toll free numbers are generally 1-800 numbers but there are cases in other countries where the toll free code might be different. Refer to the screenshot below taken from this site: With regards to your second question, If your user base is well aware that your number ...


2

In my opinion, I will break this down into 3 part. First form will require the person's personal info such as the name and contacts. After the user complete the form, then prompt the other 2. This will effectively reduce the cluttering on the screen. The choice of using a list over a drop down as it's easier to view all. You might want to add in Location ...


2

I agree with BrianN's answer: skip the registration-first step. Here is an extended explanation of why this works best, which I feel complements his answer. You defined one of your goals as "get them signed up". But as a normal, white-hat business, this is not really your goal. Your goal is to get them to become regular users, whatever the definition of ...


2

OAuth With OAuth (facebook, twitter, Gmail intergration) you can grab the user's email address from whatever service you used to sign them up from and allow them to change it of they want and then they press save. That way, if the OAuth service provider decides to charge or discontinues the service you still have an email address that the user account is ...


2

I looked around the site and saw that you have a huge selection. Unfortunately, you only have one information hierarchy to help customers find a particular costume. A "Search" box will go a long way to helping people stay on the site searching for costumes. In addition, another set of links at the bottom of the page might be helpful with options like "Maybe ...


1

When you're into web analytics, you need to understand what you're measuring. Not only can it be wrong of you just focusing on convention rates, but also bad for business. Why? You may rightfully ask. Conversion rate is one of many measurements you can do on a site, which is the number of wanted actions per visitor. Now is 10 percent good? One? One tenth? ...


1

Forgive me for answering with questions. 1. From the home page, click "sign up" (you are emailed a confirmation email at this time) How does it email you before it knows your email address? And why would a user want to "sign up" when they don't know anything about your site yet? 2. On sign up form, simple enter email address and click submit Why ...


1

3 steps could be simplified here. 1- Have the e-mail form on the homepage itself. It would be unobtrusive, but saves the extra click and step 2- Consider skipping the need for e-mail confirmation before you can use the app. Confirm it after they've started using it instead. You could still ask them to set a password at the confirmation stage "To be able to ...


1

My personal rule of thumb for simplifying a website's chrome (header, footer, navigational items) is do it whenever it makes sense. Amazon was one of the first to do it because they understand that conversions increase the less chances users have to exit the process with other links. Bred out of necessity, simplifying or even header a website's chrome ...


1

If you want to increase conversion rate on a web page, landing page or not, social sharing is important. This is because users who follow/are friends with each other share an interest, a school, a workplace, a group or any other social relationship and because of that are more likely to use similar services and products. Remember also that social sharing ...


1

You do not need the list of error and you already know why : since [the user has] the error below the input. Exactly. You feel right the shorter the form appears the better the conversion rates simply because nobody likes forms and especially not long forms (long meaning lots of input). That said, the success feedback does not have to be on the page: you ...


1

From your question, I'm not sure how likely it is that the user will need to upload many additional files. Assuming that the majority of users will only need to upload zero or one files, you may want to consider using a dropdown menu with options for various types of files. That way, instead of a long list of options appearing on your initial page (even a ...


1

The wording would depend greatly upon your audience. I guess there is some business information you need to gather before you make such decisions. Let's assume a 'Small Medium Large' approach to presenting subscription options for the sake of this response. I would first try to find out whether the business actually wants 'Small' subscribers at all - many ...



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