Hot answers tagged conversion-rate
19
Marketing = UX…
There is a remarkable amount of overlap between modern marketing and UX. Marketing is more than advertising and sales. It also includes market research, which identifies what would be useful, valuable, and desirable to consumers. Modern marketing also participates in developing the products themselves, ensuring they meet their target “value ...
11
I say it plays a few psychological tricks quite well.
First, as noted, the feeling of exclusiveness: that not any average Joe will go there, it's not something common like (insert lots of contempt here) IKEA.
Second: it creates curiosity. Just by not being able to see, you get curious about what you are missing. A few nicely placed teasers on the front ...
7
I'll start this answer with a quote from Richard Reed, co-founder of Innocent Smoothies (the fruit drinks):
"90% of our marketing strategy goes into the bottle."
Innocent is not a digital company though - the point is that they invest a lot into the product quality.
Marketing is way more efficient (aka delivering better conversion rates) if the promise ...
6
The only way that you are going to realistically test a headline is to A/B test it with your target audience. You could have focus groups (which is what book publishers usually do) but that isn't feasible for most web publishing due to the hight cost and turnaround time.
Another solution would be to have an automated A/B test for different headlines. This ...
5
I think "Free" could improve conversion in some cases but there might be some cultural issues you should take into account.
In a project I was involved we added the word Free to our signup button, that was the only change we did. After analyzing the impact we discovered quite positive results in our American and British sites but negative consequences in ...
4
Jetsetter, One Kings Lane, Fab, Gilt ... asking for registration before content is definitely a trend for the high status sites these days. I am not a marketer, but I am assuming a combination of the illusion of exclusivity plus the ability to capture user info up front is motivating this particular web fad at the moment, and I can't say I am a fan.
That ...
4
Different websites have different purposes, and those differences often mean that what would be the death of one would also be a great idea for another.
Barriers to entry aren't always a side effect of wanting people to do something (like sign up). Sometimes they are used as filters. In this case it could be that they are erecting barriers to try and ...
4
Yes, there is evidence that in some situations, long landing pages (essentially what you described) have a significantly higher conversion rate.
In short, removing other decision options gets a person to scroll down and actually see more of your site than they would have if they have to actively select each page that they want to see. This has consistently ...
3
It all depends on what product you are trying to sell and what question will you be helping the user to answer. These could fundamentally affect how the pricing information is presented. For instance, "which flavor of your product should I be buying?" (lead by feature) is a totally different question from "What is the cheapest price I can buy your product ...
3
Is this an effective pattern to make a site/experience seem
"exclusive"? Are there examples that have made barriers like this a
part of a good experience for their (apparently exclusive) user base?
I feel like this is more a question of effective marketing rather than a question of being a proper user experience pattern. I think the key is ...
2
This takes into account the marketing / UX cross over. I see UX crossing over into many functions that already exist within a business. This is the reason that many business feel that they are doing UX because the concepts that make up UX artefacts and deliverables have been produced by already established departments.
Like already noted in the answers each ...
2
It depends on your user base and if they know if a number is a toll free number or not. Toll free numbers are generally 1-800 numbers but there are cases in other countries where the toll free code might be different. Refer to the screenshot below taken from this site:
With regards to your second question, If your user base is well aware that your number ...
1
You do not need the list of error and you already know why : since [the user has] the error below the input. Exactly.
You feel right the shorter the form appears the better the conversion rates simply because nobody likes forms and especially not long forms (long meaning lots of input).
That said, the success feedback does not have to be on the page: you ...
1
From your question, I'm not sure how likely it is that the user will need to upload many additional files. Assuming that the majority of users will only need to upload zero or one files, you may want to consider using a dropdown menu with options for various types of files. That way, instead of a long list of options appearing on your initial page (even a ...
1
The wording would depend greatly upon your audience. I guess there is some business information you need to gather before you make such decisions.
Let's assume a 'Small Medium Large' approach to presenting subscription options for the sake of this response.
I would first try to find out whether the business actually wants 'Small' subscribers at all - many ...
1
There's an interesting chapter on behaviours associated with 'Free' in this book:
"Dan Ariely: Predictably Irrational"
Which does cite actual research.
There's a wikipedia synopsis:
http://en.wikipedia.org/wiki/Predictably_Irrational#The_Cost_of_Free
In chapter 3, Ariely explains how humans react to the words "free" and "zero". Humans make decisions ...
1
Wording of "Call us" in my opinion is a better "Call-to-action". Should the user worry that it will cost her, a trailing message of "Toll Free" after of below the number, even in parenthesis, would eliminate such worries.
Some nice articles covering the "Call-to-action" buttons can be found here:
http://www.uxbooth.com/blog/good-call-to-action-buttons/
...
1
Boy, this is a general question. It really depends!
1 - what is your site about? It is most probably a commercial site and you are selling sth, you said?
2 - what are the links you refer to and how many are they?
3 - it always depends on the design, how do you present yourself and how do you present the links? Do you only put text links or also images? ...
1
How many of us know a product with a terrible UX but became successful in their market? That is when the product functionality overcame the UX. It's the dancing bear, as Cooper (2004, p.26) calls it as when a great idea triumphs over poor design. The notion of dancing bear overlooks the fact that the bear is actually a terrible dancer. A successful poor UX ...
1
It's a struggle monetizing UX to begin with. I think finding a dollar-for-dollar comparison with Marketing is going to be tough.
That said, I think you still need both. And, sadly, when you can't have both, often marketing is the better investment.
I base that statement on the simple fact that there is a LOT of bad products out there with atrocious UX ...
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