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Just use the text "Today". As a "badge" style is no harm either. e.g. download bmml source – Wireframes created with Balsamiq Mockups The principle is always to match the users mental model.


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A reasonable compromise would be to have the button not highlighted (have a neutral background color perhaps) when it's on the off state, and highlight it (change background color) when it's in the on state.


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There is also this piece from 2004 (by the looks): "Eyetrack III: What News Websites Look Like Through Readers’ Eyes". http://www.poynter.org/uncategorized/24963/eyetrack-iii-what-news-websites-look-like-through-readers-eyes/



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