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Make as little of the content obligatory as possible before the form can be submitted. Users should be able to return to it later and add extra info if they want to.
Take a look at these websites: www.roomorama.com www.wimdu.com www.9flats.com https://www.vayable.com/experiences-edit/new https://www.stay4free.com/step1 On many of these sites, you can simply sign up with Facebook and access the listing property page. In the last two links I think those have their sections broken down very well.
This seems like a very narrow view. It definitely depends on what kind of website it is and what you're trying to get the user to do. First tell the user story-what are they there for? What are the top 1-3 tasks they are there to do? And then you'll be able to tell if any of these things would be useful. For instance: Number of subscribers. If ...
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