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1

Because people do business with people, not with faceless algorithms and the marketing presentation of any given product needs to reflect that. If your product faced a robot, it would just be raw code (like mark-up for an search engine spider) but your product doesn't - it faces a human being who needs to be satisfied on a human level; faces and the ...


3

Another reason kind of related to some of the aforementioned ones probably has something to do with establishing Character. These pages, when done well, can communicate a good deal about the culture and people who work at the company. Are the C-level folks blazer-wearing middle-aged men? Or are they 20- and 30-somethings with tattoos and goofy photos? As ...


5

I think the comment deserves some elaboration, because it is actually a pretty good answer to the question: Ego: it is our company, and putting my face to it shows people that I am the top dog and the boss of all these people. Empathy: this is who we are (not just a piece of software), get to know us and you'll believe what we are selling you as well ...


2

On line length, I'd think the jury is still out. There are studies that conclude longer lines are easier and faster to read, but if you ask people they'll say they prefer narrower columns (probably influenced by our experience with book paragraphs being as wide as the book itself). On paragraph length and readability by a Google Cognitive Scientist: Google ...


0

I also like the Netflix approach. They also show "Titles related to X" where X is something the viewer has watched previously. What makes this work well for Netflix though is how their algorithms select the content being suggested. The algorithm uses a combination of the user's viewing history and any ratings they've given to the content they've watched. ...


0

Netflix does with well with specifics in the title, like: Because you watched Breaking Bad This feels really catered to the user and draws attention - the recommendations for which feel implicitly justified. It's also likely concise. Regardless of what you choose, it may be the case that your boss wants to see how you think and approach a problem more ...


0

I would just design a really good BS page about the company and say to your boss that it's much more effective on its own page. Make it so good that your boss will go for it, and then link to it from your product page with a line like Why you should buy from us or something similar.


1

Obviously, the perfect answer would be "Zero Loading time is always better" ; we all know reality is different. Use dummy data will make clear to your users that only data are loading, not the whole interface. This will really increase their opinion of your service or app. In my opinion, the best option would be to use dummy data AND a "Skeleton" of your ...



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