Hot answers tagged

91

Another reason kind of related to some of the aforementioned ones probably has something to do with establishing Character. These pages, when done well, can communicate a good deal about the culture and people who work at the company. Are the C-level folks blazer-wearing middle-aged men? Or are they 20- and 30-somethings with tattoos and goofy photos? As ...


68

I think the comment "ego, empathy, content?" by @midas deserves some elaboration, because it is actually a pretty good answer to the question: Ego: it is our company, and putting my face to it shows people that I am the top dog and the boss of all these people. Empathy: this is who we are (not just a piece of software), get to know us and you'll believe ...


58

Different audiences want different things. You're assuming these pages are for average customers: Why would users even care about the people working there? I just want a working piece of software and thats good...right? ...but those aren't the only people viewing a company's website. A well-run website design process begins with an audit of all a ...


33

Because people do business with people, not with faceless algorithms and the marketing presentation of any given product needs to reflect that. If your product faced a robot, it would just be raw code (like mark-up for an search engine spider) but your product doesn't - it faces a human being who needs to be satisfied on a human level; faces and the ...


18

Firstly, from your description, it sounds as though when your users click the button, they are not saving, they are publishing (which has the side effect of saving) - so the button should be labelled 'publish'. Secondly, you are merging two decisions into one, when they should be kept separate - mainly for clarity, but also because more choices require more ...


15

On our clients CPA Accounting website, "Meet The Firm" is the 2nd most visited page on the site, right after the home page. They use it as a recruiting tool. Are these the type of people I want to: Work for as an employee Can I trust these guys with my sensitive tax data


12

It can create confidence in your company, by showing that it has humans running it behind the scenes. I find faceless websites in some ways untrustworthy, as you can never tell if its just a one man band behind the scene. I guess someone could fake the about page but usually the biographies on about pages link to LinkedIn or Twitter to show a real human is ...


8

This answer is inspired by Paul S above. Here is WordPress's save / preview / publish widget Most CMSs and blogs have something similar.


8

tl;dr 3 positive options, 1 neutral and 1 negative, and that makes 5 in total to strike a balance. The choice of labels and emoji/smiley should target the least negative emotion and the least positive emotion; because you have to cross the minimum threshold to be in the extreme/maximum. If you are fishing for data then this is the best option. Also emotions ...


7

If content is engaging, people will read it. That should be enough. You can fine tune your content's copy as much as you want, but you'll need to communicate something, and depending on what you want to communicate, lengths of content blocks will vary. Think about this: an e-commerce site will probably have short blocks of content, because they'll want you ...


7

Answer At 200ms you're close to Google's Ideal Server Load Time You should reduce your server response time under 200ms There are small things you can do to decrease the perceived load time: Full Page Loads Work in transitions so the loading bar spends less time on the load screen Provide a loader that users can "play with" Remove the loading ...


6

There is a concept called perceived performance and it is important just as much as the actual performance. Spinners and loading bars actually call attention to the wait and make your pages look like they are loading slower. Consider removing them If you are waiting for data to load you can try animating the content’s container so that it shrinks and then ...


5

Our company has such an "About Us" page in that shows all the employees' names with their photos. When I first started it was a great cheat sheet to help me remember the names of some 60 people. If all you want is a functioning piece of software, why are you going to the "About Us" page? By your reasoning there should be no job openings on any company web ...


4

I personally prefer non-obtrusive solutions like showing an edge of the next section of the content. Here it's shown with cards: it's obvious there is something on the right, and users flick almost unconsciously. No cognitive load whatsoever.


3

As a general rule of typography using all caps reduces readability for long segments of text. It should never be used for paragraphs especially, and only for short headlines. You can certainly use all caps in buttons, though, because buttons by nature contain short segments of text. In fact, all caps is the convention for buttons in Google's Material ...


3

With this little hack to google analytics, you should be able to track scroll depth to see just how far down the page visitors were scrolling. this will help to break down the content of the page in to segments. Also, Golden Ratio Typography Calculator will help you to get an idea about the font size to line-height ratio depending on the content width.


3

I'd add annoyed and bored. Happiness sounds like a consequence of being excited or amused and indifferent could just be no vote but if you want to keep it neutral you can use something like: Excited - Amused - Indifferent - Bored - Annoyed


3

Bias toward positive emotions 3 of the 5 are positive emotions: Happy, Excited, Amused 1 of 5 is nuetral emotions: Indifferent 1 of 5 is negative emotions: Angry You're setting up your ratings for a positive bias from the get go. Terminology Not everyone that doesn't like the content of an article is angry. What if the content is just poorly written, ...


3

TLDR: Users feel an enhanced sense of trust in a company, after seeing the "people behind the words." (Provided that these people look trustworthy, which with a professional photograph is relatively easy to consistently "create") An About Us page is very useful to journalists / the press in general, and key figure photographs could be featured in an ...


3

It's not for you. It's for the employees! A little recognition for them. It shows that the company is proud to declare that these are the individuals fulfilling these roles. Like the credits after a movie — you may not sit and watch them, but they're always going to be there.


2

In general, these words are used to make a connection with the user; to engage the user a little bit more (try these sentences without me or your and you'll feel the distance). With that in mind, you could see the whole interaction as a dialogue with someone else, in which you, really, are the boss. In general, the first person is used to tell the ...


2

For transactional emails, it's better to give the information front and center so that the user can easily get the information he's looking for. So, it will work for little content with a direct CTA. However,if you even have a paragraph of content, don't center align it. It has readability issues. This particular guide to transactional emails can help you ...


2

You want to know whether tabs are a good idea. It's good that you're asking, because they are not. In the Windows UX guidelines, Microsoft asks a series of questions to help developers and designers determine when a tab is the right control. Here's an excerpt: If used for settings, are settings on different pages completely independent? Will changing a ...


2

Just my 2€: Number of subscribers I could not care less, either way. I understand that some companies removed this metric because when your numbers are getting smaller it is a bad sign. Anything claiming the best in the industry That claim is just stupid (or, to put it more friendly, it is pure marketing), as it's not objectively possible to pick out a ...


2

scrolling the next relevant story I don't know your goal but keeping the user at the site is important if it is content driven site. I think that the page can bring automatically the next relevant story. The relevancy rate can be calculated with the time that user is still staying. For enhancing your algorithm, you will need options and having 3-5 options ...


2

I don't see why not to use capital letters for buttons and actions. It can be quite nice and add visual discernment to your app. It would be wise to watch for device visual standards (e.g. Android Material and iOS have different visual standards). You should also take care to make enough of white space around text to make it more clear and readable. This ...


2

There is nothing to stop you using capital letters (all-caps) to indicate actions. It should be noted, however, that there is no common pattern for all-caps indicating actions. If you are using the pattern across your system then you will be encouraging your users to understand that, wherever they see all-caps within your system, there is an action ...


2

You should make functionality visible to the users. Also, these are shortcut commands that combine two actions in one click. If users have to make two clicks to access them, the benefit is lost. Move the "Save & Back to List" and "Save & New" at the tool pallet. If space is an issue then use icons and mouse over tooltip. Also consider removing the ...


2

A quick google turns up this article: 14 Beautiful Content-Heavy Websites for Inspiration It offers several principles, reworded here: White space – allow the content (and your visitors’ eyes) room to breathe Boxes, borders & graphical planes – Segment the information into visual categories Intuitive search method – Let your users jump straight to ...


2

On line length, I'd think the jury is still out. There are studies that conclude longer lines are easier and faster to read, but if you ask people they'll say they prefer narrower columns (probably influenced by our experience with book paragraphs being as wide as the book itself). On paragraph length and readability by a Google Cognitive Scientist: Google ...



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