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On line length, I'd think the jury is still out. There are studies that conclude longer lines are easier and faster to read, but if you ask people they'll say they prefer narrower columns (probably influenced by our experience with book paragraphs being as wide as the book itself). On paragraph length and readability by a Google Cognitive Scientist: Google ...


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Obviously, the perfect answer would be "Zero Loading time is always better" ; we all know reality is different. Use dummy data will make clear to your users that only data are loading, not the whole interface. This will really increase their opinion of your service or app. In my opinion, the best option would be to use dummy data AND a "Skeleton" of your ...



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