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You are thinking from the user experience. But perhaps over thinking. The user will want a mobile design on the phone and a desktop design at home. Users will search for the info they are looking for, and good ux makes that search easier. By predicting their behavior correctly, they will judge your interface as intuitive. You asked about best practices... ...


A lot of these are very subjective and depend on your audience, and your offering. Regarding social media, I am turned off by the "NASCAR effect" of having every badge for every site on every page. It's obvious that it's a shot in the dark, and they should know better, that nobody will DIGG their contact page. On the flip side, some restraint is noticeable ...

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