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Most brands choose a specific color for branding and stick with it. There is no general answer to why the specific color was chosen by what company. But in general, it seems to be a good idea for a brand to choose a color that is associated with it. In general, choosing a brand color helps building brand recognition. As you correctly stated, the colors of ...


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I've been in that position. It never looks great. Considering that typically in design you want to a) avoid using pure black background and b) avoid low contrast between background and text, having a color that is in-between white and black will have very low contrast. If possible, try to rethink this design. It's hard to say without any pictures though. ...


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There is a problem for dyslexic readers by using extremely high contrast, but it has been greatly exagerated and propagated to the poin of myth (see this seminal report, which nevertheless recommends "to provide sufficient contrast between elements of a page" and "use a dark text on a pale background"). There's also a trend of abuses using unduly light grey ...


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Maybe avoid trying to convey this information using colours, after about three or four, the differentiation/punch of using colours is diluted (and this dilution starts to creep in when you've been designing too long and could stand to reassess assumptions). Focus on what the colours are meant to 'do' in a more precise way. What differentiates each item on ...


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Google's Material palette is typically easy to combine. The problem may be that, if the rest of your app/site has a more limited or muted palette, it is going to be hard to introduce 10 colors without it looking strange. In that case, maybe explore using shape or icons to do the differentiating.



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