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Don't do it Text readability has been extensively studied. Bolding a paragraph or changing colors will be very annoying to readers who are (and have every right to be) used to plain text layouts. If you have a problem with orientation, then there are many other ways to solve it. Chaptering, line breaks, horizontal rules, narrower column widths, obvious ...


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I wouldn't do this for straight text. However the one situation where something like this is useful is in tables where one has to 'read across' a row of information: in this situation it's useful to alternate the visual style of the rows. This can be done either by using a different background colour to the horizontals of the row'grid' or can be done by ...



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