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36

While for the end-user, the "less-is-more" theory tends to be a huge win, you've got to get into the client's shoes to get where this opposition comes from. The short answer is: they want to 'get what they're paying for.' I usually find myself in the sometimes awkward space mediating between board members, designers and the rest of the development team ...


34

In my experience you'll find this sort of politics in nearly every project and some user research can help you a lot. Try to stress out that not you nor they understand user needs exactly and to really know something, it might be worthwhile to do a little research. This way, you're not blaming them for doing your job in a bad manner. Instead you're stressing ...


16

I would cite real research (don't actually ask them to read it, they probably won't) that proves your point, and show them some well-known sites as examples. Also take the information from those links you mentioned and apply it to their website. Be confident in your assessments and advice. Your clients aren't totally wrong about "the fold" though. Take a ...


15

Probably, the main reason why clients are afraid of empty space is because they feel it exists because there was nothing to put in it! You can explain the following reasons why empty space is important: Allows easier readability of the content Prioritizes information and can bring actions into focus Conveys a sense of elegance and sophistication and ...


13

Always be polite. Do not say the client isn't the best judge, just say, we made some interviews and the result of them are, that the users want this function (or what ever the client think you're wrong). If the client, which say you're wrong, give you a reason why you should be wrong, and this reason isn't true, disprove his argument with your thought (but ...


11

Everything does not need to be above the fold, however the important things do. In my field, eCommerce, the fold has been very real. Putting a call to action above the fold has increased our conversion rates on average. Same thing with e-mail campaigns. I have found this simple tool from google to be very helpful in determining the fold area. ...


10

Build it. Take the time on your own, build it out and let them try it. But, they gave you the answer you need to overcome. Look at WHO you are dealing with. All the storyboards, mockups etc. won't matter as they can't see it. You shot yourself in the foot by doing all of that work first. UX 101: Did you ask the potential user first. "if I could take this ...


10

I'm sure you already know yourself why whitespace is good on the design side for making things feel uncluttered, but this information doesn't tend to help non-designer-folks want to get on-board with the lack of stuff. Talking in terms of priorities and KPIs. I've experienced much the same, and what I've found is that when I talked about things in terms of ...


9

First off, it's not wrong of the client to refer to the admin side as back-end. It's actually fairly common terminology to call any aspects of a content management system that aren't publicly available the "back end." This confusion between the front and back end of a CMS and the front and back end of code may be a large part of the problem you're ...


7

A personal bĂȘte noire is the near universal misinterpretations of Miller's "The Magical Number Seven, Plus or Minus Two" paper. People keep applying it in completely inappropriate ways - like the maximum number of items in a pull down menu. Grrrr! Another would be people who don't think accessible web design isn't important for them and then wonder why the ...


7

Assuming you're testing a change to an existing system, favor the control. It's what people are used to simply because it's already in place. If tests are inconclusive against users that aren't familiar with your site, at best the change won't help, at worst it briefly confuses current users. You failed to reject the null hypothesis, stick to what you have. ...


7

Don't underestimate the beast. It would be like taking Photoshop away from a designer. Excel is actually a phenomenally useable tool that people are familiar with. I've tried and failed to get analysts off Excel. Perhaps you could try watching some of your users to see what they do with Excel - show them that you really do want to help simplify their ...


7

Normally, I prefer to start with a example which may not be the project core but explains the client the philosophy behind. And once the client understand the concept he starts believing in you and then you should bring in the core topic. Let me explain you with an example. First try to explain you Front-end and Back-end idea with reference to something he ...


6

I usually ask them if they use Facebook. Or Amazon. Or Google. Or Netflix. And then I ask them if they scroll.


6

Quick anecdote: I was working at Intuit and redid the Quicken.com homepage. I added some icons and moved some stuff around. The marketers also changes of their own on their own version. Nothing goes live without extensive testing, so we all put our A/B tests into the hopper and waited. My design won by alot, and made Quicken over $20,000 per month ...


6

I think you got start explaining the macro picture of what UX does in day-to-day life, and then zero it to the particular area, it goes like this - "An UX specialist actually deals to understand products and interfaces from user perspective. Users are the predominant drivers for a product - and as an example (provide metaphors/example always) - imagine you ...


6

If possible, I would try to completely avoid showing the user the difference between server side and client side filtering. Will your users care where the filtering is done? Unlikely. So don't give them this unnecessary info. Better is to construct you UI in such a way that the first filter is always automaticaly server side then all subsequent filters ...


6

I think the problem is you speak with your client in different languages. You are speaking as designer and your clients are speaking as businessmen. Hence the common points in your dialog shift to rather subjective topics. You try to give them authoritative (for you) sources, while they are non-technical people and hence do not comprehend them, I think they ...


6

One of my mentors said that you will never die of a bad presentation. So relax, take your time, and practice. :) You followed a process to create the design. You identified pain points, user goals, issues with the existing design. Walk them through the highlights of that process. I find that summarizing the work gets me relaxed and makes the presentation ...


5

Well, it sounds like one of those cases where the client may be right. You are dealing with a handbook (a set of rules & regulations) not marketing or educational materials. Imagine, a UXD for your local legislature saying, "The text of this new law is too long, too complicated, and too cluttered. It will look bad online. Let's trim it down and bury ...


5

Tooltips are most commonly used on hover to indicate what clicking on an icon or link will do; this way a user can "investigate" the button and know what it does before clicking. As Microsoft's guidelines put it, "Tips help users understand unknown or unfamiliar objects that aren't described directly in the user interface (UI)." It's not a good way to ...


5

3.) They haven't really seen other one-page sites before. It sounds like they aren't against the idea, but are more uncertain of it. I would suggest showing them great, one-page web sites that are in a similar industry, preferably of recognizable companies. It's especially important to demonstrate the website for them, and not to show pictures, as the ...


5

Empty ("negative") space can be useful in design, to unclutter a layout, draw attention to important elements, etc., as well as simply not overwhelming the viewer with information overload. Think of 19th century museums with hundreds of paintings in a room, literally cheek-by-jowl covering the walls from near the floor to nearly the [high] ceiling. Contrast ...


4

Get the clients themselves into a usability testing session. Either as onlookers as a subject is going through their book, tasked with finding something, or as participants - but in this case you'll need to provide content they're unfamiliar with, but of the same magnitude and complexity. Another option is to just go over their heads and try convince their ...


4

Answering this question is hard because we are not you and we don't know what you do and how, so assuming that the steps you posted are the steps and order that you follow, then that is the right answer. But, less assume that you want to change that aspect of your communication with your clients, not necessarily change your steps, although a little change ...


3

When you say "visual materials" I'm going to assume you mean non-text documentation. At this state of your project, you need to communicate 3 things to the stakeholders: establish the need, quantify the benefits of meeting that need, and scope the solution. It sounds like you may not be able to scope the solution sufficiently without funding research and/or ...


3

They are afraid because they want to sell something on their homepage and offering more leads to more sales, right? Show them a very bad example of a homepage and how a user browses on it and always point out "and here half of the users are lost" and "here another third of those who made it that far", and so on. Then show them a well-structured site where ...



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